{"product_id":"ficus-lyrata-110cm-24cm-pot","title":"Ficus lyrata 110cm 24cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eFicus lyrata, commonly known as the fiddle-leaf fig, is a popular and distinctive indoor plant distinguished by its large, glossy leaves with pronounced veining. Typically supplied at approximately 110cm in height with a 24cm pot, this cultivar offers an impressive vertical presence suitable for various interior environments. Its robust growth habit and visually striking foliage make it a reliable choice within wholesale plant supply and trade houseplant ranges, providing strong appeal for both retailers and commercial interior designers. This plant performs consistently well across diverse retail and commercial settings, contributing to its ongoing popularity in the trade market.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe broad, leathery leaves of Ficus lyrata display a deep green colour with a textured, almost velvet-like finish that enhances their tactile and visual appeal in any display. It grows in an upright, tree-like form, making it an excellent architectural element for interiors requiring a bold, structural plant specimen. Ficus lyrata adapts effectively to various indoor lighting conditions, tolerating bright indirect light and moderate shade, although it prefers consistent brightness for optimal growth. This species shows resilience to variable watering routines, tolerating occasional neglect but benefiting from regular watering to maintain leaf health. It requires moderate maintenance, with manageable pruning to control its size and shape, while its relatively hardy nature facilitates ease of handling during transport and retail presentation. Additionally, its strong silhouette and leaf size make it particularly eye-catching as a standalone feature or part of larger plant displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eFicus lyrata is valued in commercial supply for its dependable quality and consistent growth characteristics across different cultivation batches, ensuring uniformity in wholesale plant supply. Managed natural variation in leaf shape and size provides interest without compromising overall consistency, allowing easy specification for trade houseplants. Its versatility spans retail garden centres, high-end office interiors, and commercial installations, meeting the requirements for aesthetic appeal and durability. The plant maintains strong market relevance as a core item within trade houseplant portfolios due to ongoing demand driven by designers and consumers seeking architectural foliage.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis plant performs exceptionally well on houseplant benches where its stature and bold leaves attract customer attention and encourage impulse buys. In office settings, it contributes to a welcoming and professional atmosphere by providing visual interest and a sense of calm through natural elements. Interior displays in hotels or receptions benefit from its imposing form and easy maintenance, while gift-ready ranges find it ideal for customers seeking a statement plant. Its adaptability to these environments is underpinned by durability and ease of care, making it a practical yet striking choice for multiple retail scenarios.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eFicus lyrata offers a favourable shelf life and can tolerate typical retail conditions without rapid decline in visual quality, making it well suited for sale in busy garden centres or retail outlets. It is suitable for volume supply due to its robust nature and the ability to maintain consistent standards during propagation and delivery. Careful handling during transport ensures that foliage remains unblemished, while standard merchandising displays benefit from its upright form and uniform pot size. The plant’s presentation remains consistent at point of sale, supporting confident purchasing decisions and simplifying stock rotation for retailers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFicus lyrata requires a moderate level of care, suitable for both retail customers and commercial maintenance teams, with manageable pruning and watering needs.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of indoor light conditions, performing best in bright indirect environments typical of most interiors and retail settings.  \u003c\/li\u003e\n\u003cli\u003eThe plant demonstrates resilience to watering variability, allowing it to endure fluctuations common in customer or commercial care routines.  \u003c\/li\u003e\n\u003cli\u003eIts upright growth habit facilitates efficient merchandising and display, occupying vertical space without excessive spread.  \u003c\/li\u003e\n\u003cli\u003eFicus lyrata is commercially suitable across retail garden centres, office interiors, and wholesale plant supply channels due to its strong visual presence and reliable performance.  \u003c\/li\u003e\n\u003cli\u003eRobust handling capability and durability during transport maintain plant quality for in-store display and customer satisfaction.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf size and shape is controlled, providing consistent specimens within trade houseplant offerings without sacrificing visual interest.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"24cm Pot \/ 110cm","offer_id":56671369625926,"sku":"P9308-110cm-24cm-fl-27","price":27.22,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0xC30D35D06C47F515FD2039977F9A461A4A20630C.jpg?v=1780055231","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-lyrata-110cm-24cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}