{"product_id":"ficus-lyrata-110cm-23cm-pot","title":"Ficus lyrata 110cm 23cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eFicus lyrata, commonly known as the fiddle leaf fig, is a popular indoor ornamental plant recognised for its large, violin-shaped leaves and upright growth habit. This cultivar, typically supplied at 110cm height in a 23cm pot, delivers a striking architectural presence that complements a wide range of interior environments. Within wholesale plant supply and trade houseplant ranges, Ficus lyrata performs reliably due to its consistent size, robust leaf structure, and adaptability, making it a sought-after option for garden centres, retailers, and commercial interiors plant suppliers.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Ficus lyrata is characterised by its glossy, deep green leaves with prominent veining and a distinctive leathery texture that adds significant visual appeal. It grows in a neat, upright habit that can quickly fill vertical space without spreading excessively, making it highly manageable in retail displays. This plant thrives under bright, indirect light but exhibits sufficient tolerance to adapt to varied indoor lighting conditions, including moderate office environments. Ficus lyrata is moderately drought-tolerant, showing resilience during inconsistent watering typical of both retail and commercial interiors. It requires low to medium maintenance and is easy to handle, transport, and merchandise due to its sturdy stems and minimal leaf drop. Additionally, its sculptural form lends itself well to premium display and merchandising setups, enhancing desirability in retail ranges.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers select Ficus lyrata for its proven commercial reliability and consistent performance across multiple supply batches, ensuring homogeneity in display lines. While some natural variation happens in leaf size and shape, this is well controlled to maintain appeal and uniformity. The plant’s versatility is recognised across retail sectors, commercial interiors, and office plant schemes, where its elegant, contemporary appearance fits seamlessly. Ongoing demand positions Ficus lyrata as a core element within trade houseplants, supported by its established consumer recognition and enduring popularity in interior planting solutions.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eFicus lyrata suits a selection of retail and commercial placements, including houseplant benches, office plant installations, and premium interior displays. It performs effectively in spaces with ample but indirect natural light, which highlights its foliage and structural form. In commercial interiors, it adds vertical interest and a modern aesthetic to reception areas and meeting rooms. The plant’s durable nature and impressive size also make it ideal for gift-ready ranges, attracting customers looking for statement plants with longevity and style.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis plant benefits from a reasonable shelf life and durability under typical retail conditions, with leaves maintaining a fresh appearance over extended display periods. It is well-suited for volume or repeat wholesale plant supply due to its consistent growth habit and container size, facilitating efficient packing and handling. Ficus lyrata’s sturdy stems and robust leaves enhance handling and transport resilience, reducing damage during distribution. Consistency of presentation at point of sale is reliably maintained, aiding retailers in delivering a professional and attractive offering to their customers.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cp\u003e• Ficus lyrata requires moderate care, suitable for retail and commercial environments where consistent watering practices may vary.  \u003c\/p\u003e\n\u003cp\u003e• It tolerates mixed indoor lighting conditions, performing well in both bright indirect and moderate office light, broadening suitability.  \u003c\/p\u003e\n\u003cp\u003e• The plant demonstrates resilience to irregular watering schedules, making it robust for wholesale plant supply and variable maintenance.  \u003c\/p\u003e\n\u003cp\u003e• Its upright, compact growth habit supports efficient merchandising and allows easy integration into existing retail display structures.  \u003c\/p\u003e\n\u003cp\u003e• Commercially, it fits well across retail, interior planting, and wholesale trade houseplant ranges due to its high consumer appeal.  \u003c\/p\u003e\n\u003cp\u003e• Durable foliage and sturdy stems ensure effective handling during transport and in-store display, reducing losses and returns.  \u003c\/p\u003e\n\u003cp\u003e• Natural variation in leaf size and shape is minimal and well-managed to maintain consistency and customer satisfaction.\u003c\/p\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 110cm","offer_id":56956338897222,"sku":"FLBGP23100-110cm-23cm-fl-27","price":49.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/821FE3DE9A71B4858612B4B7175B448CFADF0698A6A9875EF89C7E4FA8C4E482.jpg?v=1784094170","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-lyrata-110cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}