{"product_id":"ficus-elastica-80cm-21cm-pot","title":"Ficus elastica 80cm 21cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eFicus elastica, commonly known as the rubber plant, is a popular evergreen species renowned for its striking, glossy foliage and robust growth habit. Typically reaching heights of around 80cm when supplied in a 21cm pot, this plant presents a bold architectural silhouette ideal for a variety of interior applications. Its reliable performance and durable nature make it a staple within wholesale plant supply and a consistent favourite in trade houseplants collections, meeting the demands of both retail and commercial customers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Ficus elastica is a rich, deep green with a smooth, waxy texture that adds a dramatic visual appeal to any environment. It grows with an upright, tree-like habit characterised by a sturdy central stem and broad, leathery leaves that create a dense canopy. Notably adaptable, the rubber plant is tolerant of a broad range of light conditions, thriving in medium to bright indirect light but also able to withstand lower indoor light levels. It demonstrates resilience to irregular watering schedules, tolerating occasional dryness better than many tropical houseplants, making it well-suited to varied care routines. Maintenance is straightforward, with minimal pruning required to maintain shape, facilitating ease of handling and merchandising in retail settings. Additionally, the plant’s bold presence and compact growth habit support eye-catching, space-efficient displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Ficus elastica for its consistent supply quality and commercial reliability across batches, ensuring minimal variation in size and vigour. While slight natural variation in leaf sheen and intensity may occur, this is typically controlled and managed through cultivation practices. Its versatility spans retail garden centres, commercial interiors, and wholesale plant supply, fitting seamlessly into multiple sales channels. The enduring popularity of Ficus elastica secures ongoing demand, positioning it as a core offering within trade houseplants ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis plant is commonly placed on houseplant benches in garden centres, where its striking foliage serves as an effective focal point. In offices and commercial interiors, Ficus elastica adds a touch of greenery that complements professional environments without demanding intensive care. Interior displays benefit from its structural form, which enhances shelf presence and contributes to a calming aesthetic. The 21cm pot size allows it to be included in gift-ready ranges, appealing to consumers seeking distinctive but manageable houseplants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eFicus elastica offers excellent shelf life under standard retail conditions, maintaining foliage quality for extended periods with minimal intervention. It suits volume and repeat wholesale plant supply, with robust stems and mature leaf set ensuring resilience during transport. Handling processes are efficient due to its sturdy structure, reducing damage in transit and display shifts. Consistency in size and leaf appearance at point of sale supports effective merchandising, aligning well with trade expectations for dependable product presentation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFicus elastica requires moderate care levels, suitable for retail and commercial settings with minimal ongoing maintenance.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of indoor lighting conditions, from moderate to bright indirect light, supporting flexible placement.  \u003c\/li\u003e\n\u003cli\u003eThe plant exhibits strong resilience to variable watering routines, accommodating typical consumer care fluctuations.  \u003c\/li\u003e\n\u003cli\u003eIts upright growth habit and compact architecture suit efficient merchandising and attractive display configurations.  \u003c\/li\u003e\n\u003cli\u003eCommercial suitability extends across retail garden centres, office interiors, and wholesale plant supply channels.  \u003c\/li\u003e\n\u003cli\u003eRobust stems and tough foliage enable durability during handling, transit, and in-store presentation.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf gloss and green tones is generally controlled, ensuring consistent appearance across wholesale batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"21cm Pot \/ 80cm","offer_id":56916457783622,"sku":"2160-80cm-21cm-fe-28","price":13.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/487B437372DB4CB71F78FC368AB1C3C05B7184E7ED382D802D471CED18EC91E4.jpg?v=1783321619","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-elastica-80cm-21cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}