{"product_id":"ficus-elastica-40cm-14cm-pot","title":"Ficus elastica 40cm 14cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eFicus elastica, commonly known as the rubber plant, is a highly recognised and widely cultivated houseplant known for its attractive and robust foliage. This particular specimen, supplied in a 14cm pot with an overall height of approximately 40cm, features broad, glossy leaves that lend a striking presence to any indoor environment. Its robust growth habit and adaptability make it a dependable choice within wholesale plant supply, consistently meeting the needs of trade houseplants collections for garden centres, retailers, and interiors suppliers alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Ficus elastica is characterised by large, waxy, dark green leaves that often have a subtle sheen, creating a visually appealing and vibrant display. It maintains a compact but upright growth habit, providing structural interest without requiring excessive space. This species adapts well to a variety of indoor lighting conditions, tolerating anything from bright indirect light to moderate shade with ease. It exhibits moderate drought tolerance, allowing for resilience during varied watering routines typically encountered in retail and commercial settings. Maintenance is straightforward, as the plant requires minimal pruning and handling, making it well-suited for high-turnover environments. Additionally, its air-purifying reputation, while not guaranteed, adds to its appeal for commercial interiors installations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers consistently select Ficus elastica for its proven reliability and uniform quality across bulk supply batches. Natural variation in leaf size and colour is typically well controlled, enabling a consistent presentation on retail benches. Its versatility spans multiple channels, including garden centres, office interiors, and gift plant ranges, making it a key component in core trade houseplant selections. The ongoing consumer demand for resilient, aesthetically pleasing indoor plants ensures that this cultivar remains a staple within trade houseplants portfolios.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis Ficus elastica is ideally placed on houseplant benches and within office interior displays due to its attractive foliage and manageable size. It performs well in commercial environments where indirect light is prevalent, such as receptions or waiting areas, maintaining a fresh look over extended periods. Its appeal as a gift-ready plant is enhanced by its clean, polished appearance and durability during transit. Additionally, it is well suited to interior landscaping where structure and greenery are required without overwhelming the available space.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis plant offers good shelf life and maintains its visual appeal effectively under typical retail display conditions. Ficus elastica is highly suitable for volume or repeat wholesale supply, with consistent quality and growth characteristics that facilitate ease of display and re-merchandising. It handles transport well due to its sturdy stems and robust foliage, reducing damage rates. Consistency in leaf colour and plant form at point of sale is reliably high, supporting strong consumer confidence and minimising product returns.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThe Ficus elastica demonstrates low-maintenance care needs, making it suitable for both retail customers and commercial maintenance teams.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide spectrum of indoor light environments, performing well in bright indirect light as well as moderate shade settings.  \u003c\/li\u003e\n\u003cli\u003eThis species shows good watering resilience, tolerating occasional irregularity without significant loss of vigour or appearance.  \u003c\/li\u003e\n\u003cli\u003eIts compact and upright growth habit supports efficient merchandising, optimising bench or display space.  \u003c\/li\u003e\n\u003cli\u003eIt is commercially suitable across retail outlets, commercial interiors projects, and wholesale plant supply channels.  \u003c\/li\u003e\n\u003cli\u003eThe plant’s tough foliage and sturdy structure make it highly durable across handling, transport, and in-store display scenarios.  \u003c\/li\u003e\n\u003cli\u003eNatural leaf size and glossiness show minor batch-to-batch variation, which is carefully managed to maintain a consistent trade offering.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"14cm Pot \/ 40cm","offer_id":56687168127302,"sku":"111460-40cm-14cm-fe-28","price":4.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/3612B86458033AFF030252A5C69D332228592A7E38F1308DB79DCFFE74F97F2C.jpg?v=1780309505","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-elastica-40cm-14cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}