{"product_id":"ficus-elastica-100cm-21cm-pot","title":"Ficus elastica 100cm 21cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eFicus elastica, commonly known as the Rubber Plant, is a well-established and popular evergreen species prized for its robust growth and striking foliage. Typically supplied at 100cm height in a 21cm pot, this plant presents a strong, upright growth habit with large, glossy leaves that enhance visual appeal in a variety of settings. Its reliable performance and adaptability make it a consistent choice within wholesale plant supply and trade houseplant ranges, where durability and customer appeal are key priorities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe Ficus elastica features broad, oval leaves with a rich, deep green colour and a leathery texture that adds significant ornamental value. Its growth habit is upright and moderately fast, allowing for manageable maintenance and easy integration into various plant collections. Well-adapted to indoor environments, it tolerates low to bright indirect light, making it versatile for different retail and commercial interiors. The Rubber Plant exhibits good resilience to irregular watering, enhancing its suitability for environments with varied care routines. Maintenance requirements are moderate, with occasional leaf cleaning and light pruning sufficient to retain its shape and health. Additionally, its strong structural form and appealing foliage make it a reliable and eye-catching option for merchandising and display purposes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Ficus elastica due to its commercial reliability and consistent growth performance across supply batches, minimising disruption in stock management. Its natural variation is manageable, primarily involving leaf size and occasional variegation, which adds subtle diversity without compromising uniformity. The plant’s adaptability renders it suitable across multiple channels, including retail outlets, commercial interiors, and wholesale plant supply lines. Given its ongoing popularity and recognisability, it remains a core offering in trade houseplant ranges, sustaining steady demand over time.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis Rubber Plant performs exceptionally well in retail environments such as houseplant benches where visibility enhances customer interest. Its upright form and dense foliage also make it ideal for office installations, providing greenery and improving spatial aesthetics without excessive maintenance. Interior display schemes benefit from the plant’s ability to thrive under typical indoor lighting, supporting consistent quality in diverse settings. Additionally, Ficus elastica adapts well to gift-ready ranges, appealing to consumers seeking long-lasting, visually attractive houseplants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eFicus elastica holds up well under typical retail conditions with a solid shelf life and minimal deterioration. It is highly suitable for volume and repeat wholesale supply due to its consistent growth habit and durable foliage. Handling and transport are straightforward, thanks to its robust stems and resilient leaves, reducing loss during transit. At the point of sale, this plant consistently presents a healthy, vibrant appearance, supporting positive consumer perception and purchase confidence.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFicus elastica requires moderate care, appropriate for both retail staff and commercial maintenance teams.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of indoor light conditions, from low to bright indirect, enhancing its placement flexibility.  \u003c\/li\u003e\n\u003cli\u003eThe plant’s tolerance to occasional watering variations makes it resilient to less frequent irrigation schedules.  \u003c\/li\u003e\n\u003cli\u003eIts upright growth habit allows efficient use of space in merchandising, supporting attractive and accessible displays.  \u003c\/li\u003e\n\u003cli\u003eSuitable for retail environments, commercial interiors, and wholesale plant supply networks, it meets diverse trade needs.  \u003c\/li\u003e\n\u003cli\u003eDurable foliage and sturdy stems ensure reliability during transport and in-store handling, reducing waste and damage.  \u003c\/li\u003e\n\u003cli\u003eNatural variation predominantly occurs in leaf size, with occasional variegation that adds visual interest without impacting uniformity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"21cm Pot \/ 100cm","offer_id":56999731855686,"sku":"2160-100cm-21cm-fe-29","price":15.16,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-elastica-100cm-21cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}