{"product_id":"ficus-el-burgundy-45cm-13cm-pot","title":"Ficus el. Burgundy 45cm 13cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eFicus elastica ‘Burgundy’, commonly known as the Burgundy Rubber Plant, is a striking evergreen species renowned for its rich, dark burgundy foliage and robust nature. This cultivar features broad, glossy leaves with a deep purple-red hue that intensifies under favourable light conditions, contributing to its distinctive ornamental appeal. Well-regarded within wholesale plant supply and trade houseplant ranges, Ficus el. Burgundy combines attractive aesthetics with dependable growth performance, making it a popular choice for a variety of commercial settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Ficus el. Burgundy presents a smooth, waxy texture with a deep burgundy to dark purple shade that varies subtly with lighting, offering a dynamic visual display. It exhibits an upright and compact growth habit with a sturdy structural form, typically reaching around 45cm in height when supplied in a 13cm pot, making it ideal for space-conscious placements. This plant adapts well to medium to bright indirect light but can tolerate lower light levels, increasing its suitability for diverse indoor environments. It demonstrates good resilience to irregular watering routines, tolerating some periods of dryness without significant decline. Maintenance demands are moderate, with occasional leaf cleaning and minimal pruning required, easing handling in retail settings. Additionally, its strong, upright form lends well to efficient merchandising and straightforward transportation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers frequently select Ficus el. Burgundy due to its consistent commercial reliability and uniform quality across supply batches, ensuring seamless stock continuity. The cultivar exhibits controlled natural variation mainly in leaf colour intensity, offering subtle diversity without compromising overall display uniformity. Its versatility spans retail, commercial interiors, and gift plant ranges, aligning well with current market trends and consumer preferences. Ongoing demand within trade houseplants is sustained by its combination of striking appearance and ease of care.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eFicus el. Burgundy is well suited to retail display environments such as houseplant benches, where its bold foliage attracts customer attention. It performs equally well in office installations and interior commercial displays, where its tolerance to lower light and moderate watering enhances longevity. The plant’s compact size and manageable form make it an excellent inclusion in gift-ready ranges, appealing to a broad customer base. Whether used to enliven indoor workspaces or home interiors, it maintains visual impact and healthy growth under typical indoor conditions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis Ficus variety offers a strong shelf life with good durability in retail environments, allowing for flexible merchandising timelines. Its suitability for volume supply is supported by stable growth rates and uniform pot sizes, facilitating repeat wholesale orders and efficient stock management. Handling and transport are straightforward due to the plant’s robust stems and resilient foliage, reducing damage rates en route to retail outlets. At point of sale, consistency in leaf colour and structure tends to maintain customer appeal and simplifies merchandising efforts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFicus el. Burgundy demands moderate care with specific focus on maintaining indirect light conditions and balanced moisture levels within retail and commercial maintenance contexts.  \u003c\/li\u003e\n\u003cli\u003eIts light tolerance accommodates a range of indoor environments, from medium to bright indirect settings, supporting diverse placement options.  \u003c\/li\u003e\n\u003cli\u003eThe plant displays resilience to variable watering schedules, enhancing tolerance to occasional care lapses in busy retail or commercial interiors.  \u003c\/li\u003e\n\u003cli\u003eThe upright and compact growth habit improves display efficiency and maximises shelf space utilisation in retail settings.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar’s commercial suitability extends across retail, interiors, and wholesale plant supply channels due to its reliable performance and popular aesthetic.  \u003c\/li\u003e\n\u003cli\u003eHandling and durability are strong considerations, with robust foliage and stems improving survival rates during transport and in-store display.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is primarily limited to leaf colour intensity, which adds subtle aesthetic interest without affecting overall uniformity for trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"13cm Pot \/ 45cm","offer_id":56832311394630,"sku":"FEB13145-45cm-13cm-feb-31","price":3.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/209BBF0303DA162EB3731E16E68C05AE61841D69521003B8DF9515B7FDDDDE07.jpg?v=1782113074","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-el-burgundy-45cm-13cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}