{"product_id":"ficus-el-burgundy-200cm-45cm-pot","title":"Ficus el. Burgundy 200cm 45cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eFicus elastica ‘Burgundy’ is a striking cultivar of the rubber plant, prized for its robust growth and vibrant foliage. Typically reaching heights around 200cm when mature, it offers substantial presence in a 45cm pot, making it suitable for a variety of indoor environments. This variety performs consistently well within wholesale plant supply and trade houseplants ranges due to its dependable growth habit, resilience, and strong visual appeal. Its rich burgundy leaves provide a dynamic accent in both retail and commercial interior displays, while its adaptability supports reliable supply chain management.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Ficus elastica ‘Burgundy’ is its defining feature, presenting large, glossy leaves with deep burgundy hues that develop more intensity with age. These leaves have a smooth, leathery texture that enhances their aesthetic impact and durability. It grows upright with a sturdy, tree-like structure, promoting strong architectural appeal. This species adapts effectively to a range of indoor light levels, tolerating bright indirect light as well as moderate shade, making it versatile for various premises. It demonstrates considerable tolerance to irregular watering, recovering well from occasional dryness while avoiding overwatering stress. The plant requires low to moderate maintenance, easing handling and upkeep in retail environments. Additionally, its robust nature allows for straightforward repotting and transport, supporting efficient merchandising and display.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers prefer Ficus elastica ‘Burgundy’ because it delivers commercial reliability through consistent size, colour, and growth rates across supply batches. Where natural variation in leaf colour and size occurs, it is well managed to ensure uniformity suitable for high-volume display. This plant’s versatility makes it suitable for diverse retail, interior landscaping, and commercial applications, enhancing its appeal in multiple sales channels. Its enduring popularity within core trade houseplant ranges ensures ongoing demand, contributing positively to turnover and customer engagement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis Ficus is commonly positioned within retail houseplant benches, office installations, and interior landscaping displays due to its height and striking foliage. Its stature provides an immediate focal point suitable for lobbies, reception areas, and contemporary commercial interiors. The plant’s adaptability to varying light and humidity levels facilitates its use in both air-conditioned offices and domestic settings. As part of gift-ready or retail-ready ranges, it offers a premium visual impact that drives consumer interest and complements a wide spectrum of interior decors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eFicus elastica ‘Burgundy’ maintains strong shelf life and durability when displayed under typical retail conditions, standing up well to fluctuating environments and handling. It is especially well-suited for volume supply due to reliable growth and consistent pot-to-plant ratios, supporting repeat wholesale plant supply orders. The plant handles transport resilience effectively, with firm stems and tough leaves minimizing damage during logistics. Its overall uniformity ensures consistent presentation at point of sale, helping buyers maintain attractive sales displays and reduce loss.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThis plant requires moderate care, which is manageable in both retail displays and commercial maintenance programmes.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates mixed indoor lighting environments well, from bright indirect light to moderate shade, ensuring placement flexibility.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is strong, as it withstands occasional irregularities, enhancing resilience during variable care routines.  \u003c\/li\u003e\n\u003cli\u003eThe upright, tree-like growth habit facilitates efficient merchandising and makes it a versatile option for diverse displays.  \u003c\/li\u003e\n\u003cli\u003eFicus elastica ‘Burgundy’ is commercially suitable for retail, interiors, and wholesale plant supply due to its consistent appeal and performance.  \u003c\/li\u003e\n\u003cli\u003eIt offers durable handling characteristics, supporting careful transport and resilience in-store.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf colour intensity occurs but is controlled to maintain uniform appearance across stock batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"45cm Pot \/ 200cm","offer_id":56693954969926,"sku":"FiBu45St-200cm-45cm-feb-32","price":174.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/4B8E6337C157C6E4EFA7FB3EB3364867817B444C2BA2C453FCBE4F3FF576E6E6.jpg?v=1780347027","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-el-burgundy-200cm-45cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}