{"product_id":"ficus-el-burgundy-180cm-45cm-pot","title":"Ficus el. Burgundy 180cm 45cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eFicus elastica ‘Burgundy’ is a striking cultivar of the rubber tree, valued for its bold, deep burgundy foliage and robust growth habit. Typically reaching around 180cm in height when mature, it presents a commanding visual statement suitable for a wide range of interior environments. Its sturdy stems and broad, glossy leaves make it a dependable choice that performs consistently well within wholesale plant supply and trade houseplant ranges, supporting reliable availability and quality for commercial buyers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Ficus elastica ‘Burgundy’ exhibits a rich, dark reddish-purple tone with a smooth, leathery texture that provides both colour contrast and tactile interest in interiors. It grows upright with a well-structured, branching form that enhances its architectural appeal in container displays. This cultivar tolerates a range of indoor light conditions but thrives in bright, indirect light, allowing it to adapt to diverse retail or commercial settings. It demonstrates moderate tolerance to varied watering routines, showing resilience to occasional drought without significant damage. The plant requires low to moderate maintenance, making it easy to handle, display, and rotate in retail environments. Additionally, its robust stem structure aids in transport durability and shelf-life extension.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eCommercial buyers favour Ficus elastica ‘Burgundy’ for its consistent quality and uniform growth, which supports batch-to-batch reliability essential for wholesale plant supply. Natural leaf colour variation is well controlled, ensuring a predictable visual standard that meets trade houseplants’ expectations. Its adaptability makes it suitable across multiple sales channels including garden centres, supermarkets, and commercial interiors, providing versatility in merchandising. This cultivar continues to meet ongoing demand as a popular feature in contemporary houseplant ranges thanks to its bold appearance and ease of care.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis plant is ideally suited to houseplant benches where its height and form create focal points that attract consumer attention. It also performs well in office installations due to its airiness and ability to thrive under fluorescent or mixed lighting conditions. Interior displays benefit from its deep foliage colour, which adds sophistication to décor schemes. Furthermore, it is increasingly featured in gift-ready ranges given its manageable size and low maintenance requirements, making it a popular choice for impulse purchase.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eFicus elastica ‘Burgundy’ has a reliable shelf life under typical retail conditions, maintaining foliage quality over extended periods. It is suitable for volume and repeat wholesale plant supply due to its consistent production standards and robust growth. Handling and transport considerations focus on its sturdy stems and compact pot profile, which facilitate ease of movement and minimise damage risk. At point of sale, the plant presents a uniform appearance with no significant visual inconsistency, enhancing buyer confidence and sales potential.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFicus elastica ‘Burgundy’ requires moderate care levels suitable for retail and commercial maintenance programmes, supporting easy integration into trade houseplant offerings.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of mixed indoor lighting environments, thriving best in bright indirect light but remaining resilient under lower light levels.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to variable watering regimes, with the capacity to withstand occasional drought typical in commercial environments.  \u003c\/li\u003e\n\u003cli\u003eIts upright, branching growth habit allows efficient merchandising and display, maximising visibility without excessive spatial demand.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable for retail, interiors, and wholesale plant supply channels, reflecting broad market appeal and usability.  \u003c\/li\u003e\n\u003cli\u003eDurable stems contribute to reliable handling and transport performance, reducing losses during distribution and in-store turnover.  \u003c\/li\u003e\n\u003cli\u003eLeaf colour variation is minimal and controlled, ensuring consistent aesthetic quality important for repeat trade orders and customer satisfaction.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"45cm Pot \/ 180cm","offer_id":56956375171398,"sku":"FBMBP45190-180cm-45cm-feb-32","price":210.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/A177C05643DD53CAD6B11C62F7FCA9AEBD57F4097581B123EE0906936021FFC1.jpg?v=1784096656","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-el-burgundy-180cm-45cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}