{"product_id":"ficus-el-burgundy-180cm-45cm-pot-fbmbp45190","title":"Ficus el. Burgundy 180cm 45cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eFicus elastica ‘Burgundy’ is a popular cultivar of the rubber plant renowned for its striking, dark burgundy foliage and robust growth habit. Typically reaching a height of around 180cm when supplied in a 45cm pot, this plant offers a commanding presence suitable for diverse indoor environments. Its broad, glossy leaves possess a distinctive deep red to purple hue that adds a sophisticated accent to any commercial interiors or retail display. Ficus elastica ‘Burgundy’ performs reliably within wholesale plant supply networks and is a staple within trade houseplants ranges due to its consistent growth, durability, and striking appearance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Ficus elastica ‘Burgundy’ features large, leathery leaves with a deep burgundy tone that creates a bold and elegant visual impact. It maintains an upright, tree-like growth habit with sturdy stems supporting the expanding leaves, enabling it to serve as a focal point in display environments. This plant is adaptable to a range of indoor lighting conditions, from bright indirect light to medium shade, making it highly versatile for indoor placement. Tolerant of occasional irregular watering, it exhibits resilience to varied care routines, which is beneficial for retail settings with differing maintenance practices. Generally low-maintenance, it requires minimal pruning and is easy to handle during transportation and display. Additionally, its capacity to develop a glossy leaf surface enhances customer appeal and merchandising potential.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate the commercial reliability of Ficus elastica ‘Burgundy’ due to its consistent performance and minimal variance between supply batches. The natural variation in leaf colour is well-managed, ensuring plants within a batch maintain a uniform appearance that supports cohesive retail displays. Its adaptability makes it suitable across multiple retail sectors including garden centres, supermarkets, and commercial interiors plant suppliers. The ongoing demand for visually impactful, low-maintenance houseplants secures its relevance within core trade houseplant ranges, making it a dependable choice for volume purchases.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis Ficus elastica variety excels when positioned within houseplant benches, office installations, and interior display schemes where a commanding presence is desired. It performs well in commercial interiors due to its ability to thrive under standard office light conditions and requires minimal care, which supports high footfall environments. In retail, its rich leaf colour and sculptural form attract customer attention, making it ideal for gift-ready or plant feature sections. Its stature and architectural foliage also work effectively in lobby or reception areas, contributing to a welcoming atmosphere.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eFicus elastica ‘Burgundy’ demonstrates strong shelf life and durability, maintaining quality through typical retail conditions and transport. It is highly suitable for volume supply programmes due to its moderate size, ease of handling, and robustness during stock rotation. Handling requirements are straightforward, with plants showing resilience to movement and variation in environmental conditions. Consistency in leaf colour and plant form ensures an appealing presentation at the point of sale, aiding retailers in delivering attractive, market-ready stock.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFicus elastica ‘Burgundy’ requires low to moderate care, making it suitable for busy retail and commercial settings.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad spectrum of indoor lighting, adapting well from bright indirect to fairly low light conditions.  \u003c\/li\u003e\n\u003cli\u003eThe plant exhibits tolerance to occasional irregular watering, reducing maintenance demands and supporting resilience in trade houseplants.  \u003c\/li\u003e\n\u003cli\u003eIts upright growth habit and structural form facilitate efficient merchandising and optimise display space in stores.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable across retail, interiors, and wholesale plant supply channels, ensuring versatility.  \u003c\/li\u003e\n\u003cli\u003eHandling and transport are efficient due to the plant’s sturdy stems and durable foliage, minimising damage risks.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in colour is controlled for consistent presentation, supporting reliable supply and retail appeal.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"45cm Pot \/ 180cm","offer_id":57358271119686,"sku":"FBMBP45190-180cm-45cm-feb-32","price":247.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/A177C05643DD53CAD6B11C62F7FCA9AEBD57F4097581B123EE0906936021FFC1.jpg?v=1789248758","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-el-burgundy-180cm-45cm-pot-fbmbp45190","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}