{"product_id":"ficus-el-burgundy-170cm-40cm-pot","title":"Ficus el. Burgundy 170cm 40cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eFicus elastica ‘Burgundy’, commonly known as the Burgundy Rubber Plant, is a popular evergreen houseplant prized for its striking foliage and robust growth habit. This cultivar showcases large, glossy, deep burgundy leaves that provide a bold splash of colour within indoor environments. Typically supplied at a height of 170cm in a 40cm pot, it offers an impressive structural form that suits a variety of interior design schemes. Reliable performance and ease of maintenance make this plant a consistent favourite within wholesale plant supply and trade houseplants ranges, ensuring commercial buyers can confidently source quality stock.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe Burgundy Rubber Plant features thick, leathery leaves with a deep burgundy hue that matures to a rich, dark purple shade, adding depth and visual interest in any setting. It develops an upright, tree-like growth habit, reaching substantial height while maintaining a compact canopy, ideal for room-enhancing greenery. This cultivar adapts well to bright, indirect light but tolerates lower light levels, enhancing its suitability for diverse indoor locations. Its moderate watering tolerance and resilience to irregular care make it a practical choice for commercial and retail environments. Low maintenance requirements combined with its sturdy nature simplify handling, potting, and display in busy retail settings. Furthermore, its dramatic foliage offers excellent merchandising potential in gift and interior plant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Ficus el. Burgundy for its dependable, consistent growth and leaf colour across supply batches, supporting predictable retail presentation. Any natural variation in foliage tone or size is controlled and managed to maintain uniformity, important for large-scale wholesale plant supply. Its versatility encompasses retail garden centres, commercial interiors projects, and gift plant ranges, making it a staple within trade houseplants collections. Steady demand driven by its classic yet distinctive appearance ensures it remains relevant for multiple sales cycles.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis plant performs exceptionally well on houseplant benches where its bold foliage attracts attention and enhances visual appeal. In office environments and commercial interiors, its upright habit and dark leaves contribute to sophisticated, low-maintenance décor that requires minimal upkeep. Interior display areas also benefit from its impressive size and structure, allowing it to act as a focal point or room divider. Additionally, the Burgundy Rubber Plant is well-suited to gift-ready ranges, offering an attractive and durable alternative for seasonal sales.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eFicus el. Burgundy demonstrates excellent shelf life under typical retail conditions, maintaining leaf quality and overall appearance for extended periods. It is suitable for volume supply due to its consistent growth and ease of standardised packaging and handling. Transport considerations are manageable as the plant’s robust stems and foliage reduce damage risks during transit. Presentation at point of sale remains uniform, supporting straightforward merchandising and customer reassurance in plant health and quality.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThe Burgundy Rubber Plant requires moderate care, suitable for retail environments with varied watering and light conditions.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad range of indoor light levels, from bright indirect light to moderate shade, enhancing placement flexibility.  \u003c\/li\u003e\n\u003cli\u003eWatering resilience means this plant can endure occasional irregular watering without significant stress or decline.  \u003c\/li\u003e\n\u003cli\u003eIts upright, compact growth habit enables efficient use of retail display space and ease of stocking for wholesalers.  \u003c\/li\u003e\n\u003cli\u003eCommercially, it fits well into retail, interiors, and wholesale plant supply sectors, ensuring broad market appeal.  \u003c\/li\u003e\n\u003cli\u003eDurable foliage and sturdy stems facilitate transportation and handling, reducing losses during distribution.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf colour is minimal and controlled, ensuring consistency across batches for trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"40cm Pot \/ 170cm","offer_id":56694495838534,"sku":"FiBu40Vs-170cm-40cm-feb-32","price":149.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/B5DD1E20A07CC159EBF1FF1C72B2113124425A952A4DED24500375A04DD103E9.jpg?v=1780350719","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-el-burgundy-170cm-40cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}