{"product_id":"ficus-el-burgundy-170cm-40cm-pot-fbmbp40170","title":"Ficus el. Burgundy 170cm 40cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eFicus elastica ‘Burgundy’ is a striking cultivar within the rubber plant family, well-regarded for its impressive foliage and robust growth habit. This specimen typically reaches a height around 170 cm when supplied in a 40 cm pot, making it a substantial feature plant suitable for various interior environments. Its broad, glossy leaves with deep burgundy tones provide a dramatic contrast that enhances visual appeal, ensuring reliable performance across wholesale plant supply and trade houseplant ranges.\u003c\/p\u003e\u003cp\u003eThe mature structure of Ficus elastica ‘Burgundy’ offers a compact yet architectural form, allowing it to function effectively as both a standalone display specimen and part of larger green schemes. Its adaptability to interior growing conditions alongside a generally resilient nature contributes to its popularity within commercial interiors and retail settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Ficus elastica ‘Burgundy’ is characterised by large, leathery leaves exhibiting rich burgundy hues that intensify with good light, adding depth and sophistication to its appearance. It grows with an upright, tree-like habit, providing strong vertical interest that suits contemporary indoor spaces. This plant tolerates a wide range of light levels, from bright indirect light to moderate shade, making it highly adaptable within varied indoor environments.\u003c\/p\u003e\u003cp\u003eFicus elastica ‘Burgundy’ demonstrates notable resilience to irregular watering, tolerating drought periods better than many houseplants without rapid decline. Maintenance is generally low; occasional foliar cleaning and structural pruning are sufficient for upkeep, simplifying handling in retail or wholesale environments. Additionally, its robust, flexible stems and sturdy leaves make it particularly suitable for merchandising, with reduced risk of damage during transport and display.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Ficus elastica ‘Burgundy’ for its consistent quality and predictability in growth habit across supply batches, ensuring reliable wholesale plant supply. The natural colour variation within leaves is controlled and stable, which facilitates uniform presentation at retail and interior design projects. Its versatility allows this plant to perform well across a variety of channels including retail garden centres, commercial interiors, and home décor specialists.\u003c\/p\u003e\u003cp\u003eOngoing demand for medium to large-sized foliage plants that combine durability with aesthetic impact keeps Ficus elastica ‘Burgundy’ relevant within core trade houseplant ranges. This cultivar’s blend of resilience, colour, and form makes it a dependable choice for meeting diverse customer needs.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar is suited to a variety of retail environments such as garden centre display benches, where its size and colour draw customer attention. In office settings, it adds a polished, natural touch to reception areas and boardrooms due to its architectural form and low maintenance needs. Ficus elastica ‘Burgundy’ integrates well into interior landscaping schemes and premium residential displays, where its dramatic foliage acts as a focal point.\u003c\/p\u003e\u003cp\u003eIts capacity to thrive in indirect light and tolerate periods of neglect make it ideal for gift-ready ranges and commercial interiors, where plant care may be less frequent or undertaken by building maintenance teams.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eFicus elastica ‘Burgundy’ exhibits good shelf life under typical retail conditions, maintaining leaf colour and turgidity without rapid deterioration. It is well-suited for volume wholesale orders and repeat supply due to its uniform growth and robust nature. Handling and transport are facilitated by its sturdy leaves and flexible stems, which reduce damage risk during movement.\u003c\/p\u003e\u003cp\u003eMerchandising benefits from consistent plant form and clean foliage presentation, enabling straightforward display that appeals to end consumers. These qualities combine to make this plant an efficient and reliable option within trade houseplants and wholesale plant supply.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFicus elastica ‘Burgundy’ requires a low care level, ideal for retail environments and commercial maintenance programmes.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad spectrum of indoor light conditions, performing well in both bright indirect and moderate shade settings.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is high; the plant withstands irregular watering regimes better than many competing foliage species.  \u003c\/li\u003e\n\u003cli\u003eThe upright, architectural growth habit simplifies merchandising and maximises display efficiency in trade and retail spaces.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable for garden centres, interiors plant suppliers, and wholesale plant supply operations.  \u003c\/li\u003e\n\u003cli\u003eDurable leaves and flexible stems ensure ease of handling and resilience during transport and shop floor display.  \u003c\/li\u003e\n\u003cli\u003eNatural colour variations within the burgundy foliage are stable and controlled, supporting consistency across supply batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"40cm Pot \/ 170cm","offer_id":57356933955910,"sku":"FBMBP40170-170cm-40cm-feb-32","price":187.57,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/7A5E2203B1124FDF27BA81752F0436151A61AB11CD7307C686636B93A2C96936.jpg?v=1789229525","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-el-burgundy-170cm-40cm-pot-fbmbp40170","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}