{"product_id":"ficus-el-burgundy-160cm-35cm-pot","title":"Ficus el. Burgundy 160cm 35cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eFicus elastica 'Burgundy' is a striking cultivar well-regarded for its rich, deep-coloured foliage and robust growth habits. Typically reaching heights around 160cm when mature in a 35cm pot, it establishes a strong architectural presence suited to both commercial interiors and retail settings. Its reliable growth and appealing form make it a consistent performer within wholesale plant supply and trade houseplant ranges, meeting the expectations of garden centres and interior plant providers alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Ficus elastica 'Burgundy' features large, glossy leaves with a distinctive burgundy tint that enhances visual interest and adds a touch of sophistication to interior spaces. It displays an upright, tree-like growth habit with a well-structured form that adapts smoothly to container cultivation. This cultivar tolerates a range of indoor lighting, thriving in moderate to bright indirect light conditions. It demonstrates strong resilience to varied watering routines, making it forgiving for busy retail and commercial maintenance teams. Additionally, its relatively low maintenance requirements and robust nature facilitate easier handling and merchandising at the point of sale. The glossy and durable leaves tend to withstand transport well, which benefits wholesale distribution workflows.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Ficus elastica 'Burgundy' for its consistency in quality and steady performance across supply batches, ensuring dependable availability for garden centres and commercial interiors suppliers. While natural variation in leaf intensity and shade may occur, it is generally well-managed by producers to maintain a uniform retail appeal. Its versatility extends to multiple channels, proving popular in houseplant benches, office environments, and gift-ready plant displays. Continued demand for this cultivar within core trade houseplant ranges underscores its commercial relevance and ease of integration into diverse plant offerings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eFicus elastica 'Burgundy' is ideally placed in retail houseplant sections, office installations, and interior design schemes within commercial settings. It performs well indoors due to its adaptability to artificial lighting and low humidity levels, making it suitable for reception areas or waiting rooms where air circulation and light might be limited. The plant’s imposing height and striking foliage make it an excellent anchor plant in interior displays, while its easy-care nature supports inclusion in gift-ready ranges promoted during various retail campaigns.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThe shelf life of Ficus elastica 'Burgundy' in retail environments is generally strong, with its durable leaves showing reduced susceptibility to damage and wilting under typical shop conditions. It is well-suited to volume or repeat wholesale supply due to its consistent propagation and growth characteristics, which support steady replenishment schedules. Handling and transport considerations benefit from the plant’s sturdy trunk and leaf structure, reducing losses during distribution. Presentation at point of sale is usually uniform, allowing retailers to offer a consistent product that meets customer expectations for quality and appearance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e• Ficus elastica 'Burgundy' requires moderate care that aligns well with retail and commercial maintenance capabilities without specialised expertise.  \n\u003c\/p\u003e\u003cp\u003e• It exhibits good light tolerance, performing reliably in a range of mixed indoor lighting environments commonly found in offices and retail spaces.  \u003c\/p\u003e\n\u003cp\u003e• The plant’s watering tolerance allows it to withstand occasional neglect or inconsistent watering schedules, enhancing its commercial appeal.  \u003c\/p\u003e\n\u003cp\u003e• Its upright growth habit supports efficient merchandising and display, making it suitable for vertical space utilisation in retail areas.  \u003c\/p\u003e\n\u003cp\u003e• This cultivar is commercially suitable across retail, interior planting, and wholesale plant supply sectors due to its consistent quality and aesthetic impact.  \u003c\/p\u003e\n\u003cp\u003e• The plant’s robust handling characteristics reduce transport damage and improve durability during in-store display periods.  \u003c\/p\u003e\n\u003cp\u003e• While some natural variation in leaf pigmentation occurs, it typically remains within a managed range to ensure a uniform product offering.\u003c\/p\u003e","brand":"HIP","offers":[{"title":"35cm Pot \/ 160cm","offer_id":56957971136838,"sku":"FBMBP35160-160cm-35cm-feb-32","price":141.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/6AC53C918FA402DA40527570989B4DB6FC234F497A5B7189890EB96BAF12D72E.jpg?v=1784112746","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-el-burgundy-160cm-35cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}