{"product_id":"ficus-el-burgundy-120cm-27cm-pot","title":"Ficus el. Burgundy 120cm 27cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eFicus elastica ‘Burgundy’ is a striking cultivar of the rubber plant, valued for its rich, dark burgundy foliage which adds a bold architectural presence to any interior environment. Typically reaching a height of around 120cm when supplied in a 27cm pot, this plant offers a strong upright growth habit with large, glossy leaves that provide year-round appeal. Its resilience and adaptability make it a dependable choice within wholesale plant supply, consistently performing well as a trade houseplant in both retail and commercial interiors settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Ficus elastica ‘Burgundy’ displays deep burgundy to dark purple hues with a smooth, leathery texture giving it a sophisticated and modern look. It grows upright in a compact, structured form suitable for a range of interior spaces requiring visual impact without excessive spread. This cultivar tolerates a variety of light conditions, thriving in bright indirect light but also adapting well to lower indoor light levels. It shows commendable resilience to irregular watering, making it suitable for customers with varied care routines. Maintenance is straightforward, with minimal pruning requirements and ease of handling at wholesale and retail stages. Additionally, the glossy leaves maintain an attractive appearance during transportation and display, supporting effective merchandising.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Ficus elastica ‘Burgundy’ for its consistent quality and dependable supply across batches, which supports reliable stock planning. While natural variation in leaf coloration can occur, it remains controlled and predictable, aiding in uniform display standards. Its versatility spans retail nurseries, commercial interiors, and office installations, where its distinctive colour provides a premium aesthetic. The cultivar maintains strong ongoing demand within core trade houseplants ranges due to its low maintenance profile and enduring decorative appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis Ficus is well suited to houseplant benches in garden centres, where its striking foliage draws consumer attention. It performs equally well in office reception areas and commercial interior landscaping, adding a sense of style and sophistication. The plant’s robust form makes it ideal for interior display stands and gift-ready collections, where visual appeal and durability are essential. In all placements, it benefits from environments that provide consistent indirect light, where its foliage colour and structure can be appreciated fully.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eFicus elastica ‘Burgundy’ offers a strong shelf life and durability under typical retail conditions, resisting wilting and leaf drop during handling. It is a practical option for volume wholesale plant supply, responding well to bulk transport and logistics demands. Careful packaging and pot stability reduce damage risk, while its moderate size supports versatile merchandising options. At point of sale, the plant consistently presents with vibrant foliage and robust stems, making it a reliable choice for customers and retail staff alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThis plant requires moderate care suitable for retail and commercial maintenance environments, with little specialised attention needed.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad spectrum of indoor lighting conditions, favouring bright indirect light but remaining viable in lower light.  \u003c\/li\u003e\n\u003cli\u003eWatering resilience is a key strength, enabling the plant to withstand occasional irregular moisture levels without damage.  \u003c\/li\u003e\n\u003cli\u003eThe growth habit is upright and compact, facilitating efficient use of retail and display space.  \u003c\/li\u003e\n\u003cli\u003eIt is commercially suitable across retail garden centres, interior plant design, and wholesale plant supply channels due to its consistent demand.  \u003c\/li\u003e\n\u003cli\u003eHandling and transport durability ensure the plant reaches point of sale in excellent condition with minimal leaf damage.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf tone is subtle and controlled, ensuring uniformity across batches within trade houseplants assortments.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"27cm Pot \/ 120cm","offer_id":56743769047366,"sku":"FBGP27120-120cm-27cm-feb-32","price":51.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/53B4C134197C5C3029DC9C8A76C483E65247559043E76ACA54B925C68D90B92C.jpg?v=1780917050","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-el-burgundy-120cm-27cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}