{"product_id":"ficus-el-burgundy-120cm-27cm-pot-fbgp27120","title":"Ficus el. Burgundy 120cm 27cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eFicus elastica ‘Burgundy’ is a striking houseplant cultivar widely appreciated for its robust growth and ornamental value. This variety is characterised by large, glossy leaves displaying a rich burgundy hue that adds a vibrant touch to interior plant collections. Typically supplied at 120cm in height within a 27cm pot, this cultivar maintains a manageable size that suits both residential and commercial indoor environments. Its reliable performance within wholesale plant supply is underpinned by its adaptability and consistent growth habit, making it a staple in trade houseplants ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Ficus elastica ‘Burgundy’ presents deep burgundy-coloured leaves with a smooth, leathery texture that enhances visual appeal and tactile interest. Its upright, tree-like growth habit provides structural height and presence, contributing to impactful displays. Ficus ‘Burgundy’ adapts well to a range of indoor lighting conditions, from moderate to bright indirect light, making it suitable for varied retail and interior situations. It shows good tolerance to intermittent watering, displaying resilience against irregular care routines often encountered in commercial or retail environments. Maintenance involves occasional leaf cleaning and minimal pruning, supporting ease of handling for retail merchandising. Furthermore, its aesthetic qualities and sturdy nature make it an excellent choice for gift-ready displays or interior greenery schemes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eThis Ficus cultivar is favoured within wholesale plant supply for its consistent quality and predictable growth cycle across supply batches, ensuring commercial reliability. While natural variation exists in leaf size and intensity of burgundy colouring, these differences remain subtle and well managed. Its versatility is demonstrated by strong performance across trade houseplants for retail, commercial interiors, and gift-ready ranges. Persistent demand has reinforced its status as a core offering within trade plant selections, driven by the contemporary appeal of richly coloured foliage.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eFicus elastica ‘Burgundy’ is ideally placed on houseplant benches where its height and colour accentuate adjacent foliage plants. It performs exceptionally well in office installations, thanks to its adaptability to light conditions typically found in open-plan environments. Interior displays benefit from its architectural shape, creating focal points in commercial lobbies or retail interiors. Additionally, its compact size and robust form suit gift-ready ranges, appealing to consumers seeking expressive yet manageable indoor plants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThe species offers a good shelf life under typical retail conditions, maintaining leaf gloss and structure with minimal deterioration. It is well suited to volume, repeat wholesale plant supply due to uniformity in pot size and growth habit. Handling and transport are straightforward because of its sturdy stems and resilient foliage, reducing damage risk during distribution. Consistency in presentation at point of sale supports strong product appeal, with plants retaining an attractive and healthy appearance when displayed.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFicus elastica ‘Burgundy’ requires moderate care with resilient tolerance suited to retail and commercial maintenance environments.  \u003c\/li\u003e\n\u003cli\u003eIt thrives in mixed indoor lighting, tolerating both moderate and bright indirect light, enhancing versatility in various display locations.  \u003c\/li\u003e\n\u003cli\u003eThe species demonstrates good watering tolerance, with resilience to intermittent irrigation common in retail and commercial contexts.  \u003c\/li\u003e\n\u003cli\u003eIts upright, tree-like growth habit allows efficient merchandising and provides strong visual impact within trade houseplant ranges.  \u003c\/li\u003e\n\u003cli\u003eThe plant holds broad commercial suitability across retail, interiors, and wholesale plant supply sectors, supporting diverse customer needs.  \u003c\/li\u003e\n\u003cli\u003eDurable foliage and robust stem structure contribute to excellent handling and reduced damage risk during transport and in-store display.  \u003c\/li\u003e\n\u003cli\u003eLeaf colour variability is naturally present but controlled within typical production standards, maintaining consistent visual appeal across supply batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"27cm Pot \/ 120cm","offer_id":57213837410630,"sku":"FBGP27120-120cm-27cm-feb-32","price":59.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/53B4C134197C5C3029DC9C8A76C483E65247559043E76ACA54B925C68D90B92C_8dbf4f14-5c55-4621-86d0-04083a6e582e.jpg?v=1787875221","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-el-burgundy-120cm-27cm-pot-fbgp27120","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}