{"product_id":"ficus-carica-brown-turkey-150cm-24cm-pot","title":"Ficus carica Brown Turkey 150cm 24cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eFicus carica ‘Brown Turkey’ is a widely recognised fig cultivar favoured for both its ornamental and productive qualities. It features large, deeply lobed leaves with a distinctive coarse texture, paired with sweet, edible figs that develop in late summer. Typically reaching around 150cm in height in a 24cm pot, this variety offers a robust and manageable growth habit. Its reliable growth and adaptability make it a consistent performer within wholesale plant supply and trade houseplant ranges, particularly valued for its balance of visual appeal and functional use. This cultivar’s combination of decorative foliage and fruiting ability ensures ongoing interest and commercial viability.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Ficus carica ‘Brown Turkey’ is a vibrant green with a slightly leathery texture, presenting a bold and architectural look ideal for interior displays. It grows as a densely branching shrub up to 150cm tall and wide, providing structural form suitable for both retail and commercial environments. This cultivar thrives in bright, indirect light but can adapt comfortably to varying indoor light conditions, demonstrating notable versatility. It is tolerant of intermittent watering, displaying resilience to common care fluctuations often encountered in retail or commercial interiors. Maintenance is straightforward, requiring minimal pruning and handling, which simplifies retail shelf management. Additionally, the plant’s fruit adds seasonal interest that enhances merchandising opportunities and consumer appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Ficus carica ‘Brown Turkey’ due to its consistent quality and dependable growth patterns across supply batches, ensuring reliable stock for wholesale plant supply. While natural leaf shape variation occurs, it is well controlled and predictable, allowing for uniform presentation in trade houseplants collections. Its adaptability suits a range of outlets, from garden centres to commercial interior plant suppliers, making it a versatile choice. This cultivar remains sought after by customers interested in both ornamental and edible plant traits, contributing to sustained demand within core trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eFicus carica ‘Brown Turkey’ performs well in retail environments such as houseplant benches, where its sizeable foliage and fruiting habit attract consumer attention. It is equally suited for office installations and interior public spaces, adding greenery and natural texture while requiring minimal upkeep. The plant’s compact, shrubby form fits neatly on retail displays or commercial interiors shelving, optimising space use without sacrificing impact. Its ability to tolerate indoor conditions and occasional watering inconsistencies makes it suitable for gift-ready ranges, providing seasonal appeal and accessibility.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar has good shelf life and durability, with foliage and overall condition remaining attractive after transport and during extended retail display periods. It suits volume or repeat wholesale supply agreements, with consistent growth promoting reliable availability and uniformity across batches. Handling and transport are facilitated by the sturdy woody stems and compact root ball typical of plants supplied in 24cm pots. The presentation remains consistent at point of sale, which supports confidence in merchandising for both traditional garden centre and commercial interiors plant suppliers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFicus carica ‘Brown Turkey’ requires moderate care, making it suitable for retail environments and commercial maintenance regimes.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of indoor lighting conditions, from bright indirect light to moderate shade, increasing placement flexibility.  \u003c\/li\u003e\n\u003cli\u003eThe plant demonstrates resilience to varied watering schedules, which assists in maintaining health despite inconsistent care.  \u003c\/li\u003e\n\u003cli\u003eIts dense, shrubby growth habit allows efficient use of retail shelf space and effective display within commercial interiors.  \u003c\/li\u003e\n\u003cli\u003eThis variety is commercially suitable for garden centres, supermarkets, offices, and wholesale plant supply businesses due to its versatility.  \u003c\/li\u003e\n\u003cli\u003eIt handles transport and in-store display with minimal damage risk, supporting consistent quality at delivery and sale.  \u003c\/li\u003e\n\u003cli\u003eWhile slight natural variation exists in leaf shape and fig production, these characteristics are regulated to provide uniform trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"24cm Pot \/ 150cm","offer_id":56938153148742,"sku":"F2698-150cm-24cm-fcbt-40","price":26.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x2A70CB1A7A3E03DEE9C0BD76E30286BC0C394B77.jpg?v=1783689352","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-carica-brown-turkey-150cm-24cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}