{"product_id":"ficus-benj-danita-70cm-17cm-pot","title":"Ficus benj Danita 70cm 17cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eFicus benjamina 'Danita' is a popular cultivar within the Ficus genus, well-known for its elegant appearance and manageable size. This variety typically reaches around 70cm in height when supplied in a 17cm pot, making it suitable for a wide range of indoor settings. Its compact and bushy growth habit combined with glossy, ovate leaves creates a visually appealing plant that consistently performs well within wholesale plant supply and trade houseplant ranges, particularly where quality and uniformity are required.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Ficus benj. 'Danita' features vibrant green leaves with a smooth, glossy texture that adds natural shine and attractively reflects available light. Its growth habit is dense and well-branched, presenting a sturdy structural form that is ideal for indoor display. This cultivar demonstrates good adaptability to varying light conditions, thriving in bright indirect light but tolerating moderate indoor lighting environments. Watering tolerance is robust, showing resilience to both slight under- and over-watering, which suits a diverse range of customer care routines. Maintenance is relatively low; occasional leaf cleaning and light pruning are sufficient to maintain its shape and appearance in retail settings. Additionally, 'Danita' exhibits a controlled natural variation in leaf size and structure, which adds interest without compromising the consistency of supplied batches.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers favour Ficus benj. 'Danita' for its dependable performance and reliable crop-to-crop consistency, ensuring a uniform look across wholesale plant supply orders. The cultivar’s managed natural variation supports appealing product differentiation while maintaining overall quality standards. Its versatile growth habit allows easy integration into retail, interiors, and commercial installations, making it a staple within trade houseplants ranges. Demand for this variety remains steady due to its recognised aesthetic appeal and proven durability, meeting the ongoing needs of both retail and commercial customers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eFicus benj. 'Danita' fits seamlessly into houseplant benches, office environments, and interior design schemes thanks to its size and robust form. It performs well in commercial interiors and reception areas where moderate light is common and space can be limited. Its compact habit and attractive foliage make it a preferred choice for gift-ready plant ranges and retail shelves, allowing easy merchandising and appeal to a broad customer base. Given its adaptability, it also proves beneficial in florists and lifestyle stores as an eye-catching statement plant.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar offers excellent shelf life and maintains durability under typical retail display conditions, withstanding handling and customer interaction. It is well-suited to volume and repeat wholesale plant supply due to its manageable size and consistent growth patterns. Handling and transportation require standard care to protect foliage, but overall, it is resilient during distribution. Presentation at the point of sale remains consistent, aiding retailers in maintaining a high quality appearance that supports customer satisfaction and sales.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFicus benj. 'Danita' requires moderate care, making it suitable for retail customers and commercial maintenance programmes alike.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad spectrum of indoor light, performing well in bright indirect to moderately shaded environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant exhibits good watering resilience, coping effectively with common variations in watering frequency.  \u003c\/li\u003e\n\u003cli\u003eIts compact, bushy growth habit facilitates efficient merchandising and helps optimise display space within retail environments.  \u003c\/li\u003e\n\u003cli\u003eCommercially, it is well regarded for retail, interior design, and wholesale plant supply due to its consistent quality and presentation.  \u003c\/li\u003e\n\u003cli\u003eThe plant handles transport and in-store display with minimal damage risk, supporting strong supply chain reliability.  \u003c\/li\u003e\n\u003cli\u003eNatural leaf size and shape variation add to visual interest while remaining tightly controlled to ensure batch uniformity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 70cm","offer_id":56214906208582,"sku":"p102733-70cm-17cm-fbd-31","price":8.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0xD7A77752A44019F7E1955909B8F4ED990EC13784.jpg?v=1773858134","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-benj-danita-70cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}