{"product_id":"euonymus-alatus-40cm-17cm-pot","title":"Euonymus alatus 40cm 17cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eEuonymus alatus, commonly known as the Burning Bush, is a deciduous shrub valued for its striking seasonal foliage and robust growth habit. Typically supplied at 40cm height in 17cm pots, this cultivar displays distinctive winged stems and a dense, rounded form suitable for various landscaping and retail display purposes. It performs reliably within wholesale plant supply and trade houseplants ranges due to its adaptability, vigorous growth, and consistent presentation, making it a popular choice among garden centres and commercial interiors alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Euonymus alatus is characterised by glossy, deep green leaves that develop a vibrant red hue in autumn, adding seasonal interest and strong visual appeal to any planting scheme. Its compact, bushy growth habit forms a neat, well-shaped mound which is easy to maintain and ideal for structured retail displays. It tolerates a wide range of light conditions, thriving in full sun to partial shade, which enhances its versatility as an interior plant and outdoor specimen. This shrub is resilient to irregular watering schedules, making it suitable for environments with varied care routines. Maintenance requirements are moderate, with pruning typically only necessary to maintain form or size, which facilitates efficient handling in retail settings. Additionally, the unique corky \"wings\" on the stems offer added textural interest, enhancing merchandising appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Euonymus alatus for its consistent growth and reliable quality across multiple batches, ensuring uniformity in large-scale wholesale plant supply. While natural variation in leaf colour intensity and wing prominence can occur, this is managed to meet trade standards without compromising overall appearance. Its adaptability extends across retail garden centres, commercial interior landscaping, and seasonal outdoor displays, enhancing its market versatility. Furthermore, ongoing demand for resilient, visually impactful shrubs maintains its relevance within established trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eEuonymus alatus performs well on garden centre benches and in retail shrub displays, where its autumn colour provides strong seasonal attraction. It is well-suited to office installations and interior landscaping schemes that require low-maintenance, bold foliage specimens for year-round impact. In commercial interiors, this plant benefits from its tolerance of varied light levels and resilience under typical indoor conditions. Gift-ready retail ranges find it a popular choice due to its compact habit and striking autumn display, making it an excellent addition to seasonal plant assortments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis plant offers excellent shelf life and durability under retail conditions, retaining foliage quality and form even during transit and display periods. It is suited for volume and repeat wholesale supply, allowing garden centres and commercial clients to maintain consistent stock levels. Handling is straightforward due to the shrub’s sturdy stems and compact size, reducing damage risk during transport and merchandising. At point of sale, Euonymus alatus presents uniformly, supporting confident merchandising and attractive display throughout its retail life cycle.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCare requirements are moderate, suitable for retail and commercial environments with routine maintenance to manage shape and size.  \u003c\/li\u003e\n\u003cli\u003eLight tolerance extends from full sun to partial shade, catering to mixed indoor and outdoor plant environments.  \u003c\/li\u003e\n\u003cli\u003eWatering resilience enables the plant to withstand variation in watering schedules, supporting wider customer skill sets.  \u003c\/li\u003e\n\u003cli\u003eThe compact, rounded growth habit enhances merchandising efficiency by optimising space on benches and display areas.  \u003c\/li\u003e\n\u003cli\u003eCommercial suitability spans garden centre retail, interior landscaping, and wholesale plant supply sectors.  \u003c\/li\u003e\n\u003cli\u003eRobust handling and durability reduce damage through transportation and in-store display, supporting repeat sales.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in wing prominence and leaf colour provides subtle visual diversity without impacting overall product uniformity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 40cm","offer_id":56916503134534,"sku":"eualatP17-40cm-17cm-ea-29","price":8.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/CC977B46F44581690882EFE57EEF46C7469F70CF9466B28A62D5D536631433D4.jpg?v=1783324203","url":"https:\/\/wholesaleplantshop.co.uk\/products\/euonymus-alatus-40cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}