{"product_id":"euonymus-alatus-40cm-17cm-pot-eualatp17","title":"Euonymus alatus 40cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eEuonymus alatus, commonly known as the winged spindle or burning bush, is a deciduous shrub renowned for its distinctive corky winged stems and vibrant autumn foliage. Typically supplied at a 40cm height in a 17cm pot, this species offers a compact yet striking presence suitable for a variety of horticultural uses. Its reliable growth habit and visually compelling seasonal colour changes make it a consistent favourite within wholesale plant supply and trade houseplant ranges, where robust performance and distinctive appeal are key.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Euonymus alatus is characterized by glossy green leaves that turn a vivid red in autumn, creating excellent seasonal interest. It exhibits a dense, upright growth habit with distinctive ridged wings running along the stems, adding structural intrigue even in leafless periods. This species tolerates full sun to light shade, allowing flexibility for indoor environments with sufficient light or sheltered outdoor positions. Euonymus alatus is relatively drought-tolerant once established, adapting well to varied watering routines common in retail and commercial maintenance. The shrub requires low to moderate maintenance and handles transport and customer interaction without significant damage, facilitating ease of handling in retail settings. Additionally, its striking autumnal colouration provides a valuable merchandising point for seasonal displays or gift-ready ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Euonymus alatus for its consistent commercial reliability, with uniform growth and predictable seasonal performance across supply batches. While leaf colour intensity may vary slightly due to natural variation, this is a managed characteristic that enhances rather than detracts from its appeal. Its versatility extends across retail garden centres, interior plant displays, and commercial landscaping channels, allowing multiple merchandising opportunities. The ongoing demand for plants that combine structural features with seasonal emphasis ensures Euonymus alatus remains relevant within core trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eEuonymus alatus performs well on garden centre benches where its autumn colour attracts consumer attention and encourages seasonal sales. In office environments, it can be used in bright internal landscaping schemes or near windows to take advantage of its light requirements. The plant’s compact form and distinctive features suit commercial interiors either as a standalone specimen or part of mixed plant groupings. Its gift-ready size in a 17cm pot also makes it appropriate for promotional displays or special event sales where presentation matters.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis shrub demonstrates a robust shelf life and remains visually appealing under typical retail conditions, tolerating handling and environmental fluctuations with minimal stress. Its size and form lend themselves well to volume wholesale plant supply, facilitating efficient stacking and transport logistics. Euonymus alatus is straightforward to merchandise, with consistent form and vibrant seasonal interest ensuring strong point-of-sale appeal. Presentation is consistent from nursery to retail display, supporting buyer confidence and repeat ordering.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEuonymus alatus requires low to moderate care, making it practical for both retail and commercial maintenance regimes.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad spectrum of light conditions, from full sun to partial shade, enhancing its indoor and outdoor placement options.  \u003c\/li\u003e\n\u003cli\u003eThe species is resilient to varied watering frequencies, reducing the risk of damage from inconsistent watering practices.  \u003c\/li\u003e\n\u003cli\u003eIts dense, upright growth habit ensures efficient use of bench and display space in retail environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant suits an array of commercial sectors including retail garden centre displays, interior landscaping, and wholesale plant supply chains.  \u003c\/li\u003e\n\u003cli\u003eIt handles transport and customer handling well, maintaining structural integrity and visual appeal during distribution and sales.  \u003c\/li\u003e\n\u003cli\u003eLeaf colour and vigour may exhibit natural variation related to seasonality, which adds dynamic visual interest while remaining well-controlled for trade reliability.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 40cm","offer_id":57356786336070,"sku":"eualatP17-40cm-17cm-ea-29","price":8.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/CC977B46F44581690882EFE57EEF46C7469F70CF9466B28A62D5D536631433D4.jpg?v=1789226259","url":"https:\/\/wholesaleplantshop.co.uk\/products\/euonymus-alatus-40cm-17cm-pot-eualatp17","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}