{"product_id":"erica-kramer-s-red-25cm-17cm-pot-eri17krrvwt","title":"Erica Kramer's Red 25cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eErica Kramer's Red is a vibrant cultivar of Erica that is appreciated for its dense, bright-red flower clusters and fine-textured foliage. This evergreen dwarf shrub is well-suited to container growing, typically supplied in 17cm pots with a height of around 25cm, making it a manageable and attractive option for wholesale plant supply. Its compact growth habit and vivid flower display contribute to consistent visual appeal, supporting its inclusion within trade houseplants and seasonal decorative ranges. The species is known to perform reliably across different growing media and handling conditions, which is advantageous for trade environments focused on quality and consistency.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Erica Kramer's Red is fine and needle-like, exhibiting a rich green colour that contrasts strikingly with its vivid red flowers, enhancing overall visual appeal. It develops a compact, mounded growth habit that is both neat and space-efficient, ideal for confined retail spaces or interiors. This cultivar tolerates a range of indoor light conditions but thrives best in bright, indirect light that supports flower production. Erica Kramer's Red is moderately drought-tolerant, capable of withstanding brief periods of dry soil, which benefits variable watering routines in retail settings. The plant requires minimal maintenance and is easy to handle during transportation and merchandising due to its sturdy stems and compact form. Additionally, its striking floral display provides excellent merchandising potential as a focal point in seasonal or permanent plant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Erica Kramer's Red for its commercial reliability and consistent performance across supply batches, helping ensure uniformity in display and customer expectations. Its naturally compact habit is well-managed to provide minimal variation, improving predictability within wholesale plant supply. The cultivar demonstrates versatility across multiple retail formats, including garden centres, commercial interiors, and seasonal promotional lines. Demand remains steady, supported by its suitability as a colourful indoor or containerised outdoor specimen within trade houseplants, providing ongoing commercial relevance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eErica Kramer's Red is commonly placed on houseplant benches, seasonal display tables, and indoor office installations, where its vibrant flower colour enlivens spaces. In retail settings, it performs well due to its manageable size and striking visual impact, making it suitable for impulse purchase areas and gift-ready ranges. In commercial interiors, the plant's compact form and neat habit make it ideal for reception areas and meeting rooms, where maintenance resources may be limited. Its adaptability to both indoor and sheltered outdoor environments increases its placement flexibility in diverse retail or commercial contexts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThe shelf life of Erica Kramer's Red is robust, remaining attractive for several weeks under typical retail conditions, which supports extended display periods. It is suitable for volume wholesale supply given its consistent growth characteristics and standardised pot sizes, helping buyers meet varied customer demands efficiently. Handling is straightforward during transport and merchandising due to its dense structure and durable stems, reducing damage risks. Consistency at the point of sale is well maintained, which supports reliable brand messaging and customer satisfaction within trade houseplants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eErica Kramer's Red requires a moderate care level, with simple watering and light management suitable for retail and commercial maintenance teams.  \u003c\/li\u003e\n\u003cli\u003eThe plant tolerates bright to moderate indirect light, making it adaptable to varied indoor lighting environments commonly found in commercial and retail settings.  \u003c\/li\u003e\n\u003cli\u003eIt demonstrates resilience to irregular watering, benefiting wholesalers and retailers by accommodating less regimented care routines without quality loss.  \u003c\/li\u003e\n\u003cli\u003eIts compact, mounded growth habit facilitates efficient merchandising and maximises display space, which is advantageous in high-density retail environments.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar is commercially suitable across retail garden centres, commercial interiors, and wholesale plant supply channels, ensuring broad market appeal.  \u003c\/li\u003e\n\u003cli\u003eDurable stems and a robust structure improve handling during transport and reduce damage during in-store display, supporting product quality through the supply chain.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower intensity may occur across batches, yet this remains controlled to preserve overall uniformity preferred by trade buyers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 25cm","offer_id":57206251585862,"sku":"ERI17KRRVWT-25cm-17cm-eksr-32","price":3.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/EC0EFEFFEFC232B4EA673FAA3DD19290B56A0E56897E496F74D31AF6203F0D23.jpg?v=1789237634","url":"https:\/\/wholesaleplantshop.co.uk\/products\/erica-kramer-s-red-25cm-17cm-pot-eri17krrvwt","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}