{"product_id":"erica-kramer-s-red-18cm-11cm-pot","title":"Erica Kramer's Red 18cm 11cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eErica ‘Kramer’s Red’ is a compact and visually striking cultivar within the Erica genus, known for its vibrant red flowers and evergreen foliage. This cultivar typically features dense, fine-textured leaves with a distinctive needle-like appearance, delivering a consistent splash of colour throughout its growing season. Its manageable size and robust growth habit make it a reliable choice for wholesale plant supply and trade houseplants, meeting the demands of garden centres, retailers, and commercial interiors suppliers alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Erica ‘Kramer’s Red’ is evergreen, presenting a soft, needle-like texture that complements the bright, deep red floral display well. It grows in a dense, bushy habit, typically reaching compact dimensions suitable for small pots or containers, which aids in efficient merchandising. This cultivar adapts well to bright light and can tolerate lower light levels, making it versatile for varied indoor environments. Erica ‘Kramer’s Red’ demonstrates moderate drought tolerance, with resilience to less frequent watering routines common in retail and commercial settings. Maintenance requirements are low, with minimal pruning needed to retain shape, supporting ease of handling during transport and display. Additionally, its vivid floral colour establishes strong visual appeal, enhancing point-of-sale impact in retail environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Erica ‘Kramer’s Red’ for its consistent flowering and reliable growth performance across different production batches, ensuring uniformity in stock. Natural variation in flower intensity or slight foliage colour variation is controlled through propagation, maintaining commercial appeal. Its versatility makes it suited to a range of retail formats, from garden centres and supermarkets to interior plant displays and commercial environments. The cultivar is a solid addition to core trade houseplants ranges due to its ongoing market relevance and seasonal interest.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eErica ‘Kramer’s Red’ is ideally placed on houseplant benches and gift-ready plant tables in retail environments, where its bright blooms attract customer attention. It is equally effective in office settings and interior landscaping, providing a splash of colour without requiring intensive maintenance. The plant’s compact structure allows for easy integration into mixed container displays or standalone features. In commercial interiors, its tolerance of lower light levels ensures it remains healthy and visually engaging over extended periods.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eErica ‘Kramer’s Red’ offers good shelf life under typical retail lighting and temperature conditions, retaining flower colour and foliage quality for extended periods. It is well-suited for volume or repeat wholesale plant supply due to its consistency and ease of propagation. Handling and transport risks are minimal because of its sturdy growth habit and robust foliage, reducing damage during transit. The plant presents consistently at point of sale, allowing retailers to confidently merchandise without concerns over variability.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eErica ‘Kramer’s Red’ requires moderate care, making it suitable for retail environments with varied management levels.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions, from full sun to bright indoor light, expanding its usability across settings.  \u003c\/li\u003e\n\u003cli\u003eThe plant’s resilience to irregular watering practices supports its performance in busy commercial spaces.  \u003c\/li\u003e\n\u003cli\u003eIts compact, bushy growth habit facilitates efficient stacking and display on retail benches and in interior plant schemes.  \u003c\/li\u003e\n\u003cli\u003eIt performs reliably within retail, interior, and wholesale plant supply channels, meeting diverse trade buyer needs.  \u003c\/li\u003e\n\u003cli\u003eRobust foliage and floral durability ensure good handling characteristics during transport and in-store presentation.  \u003c\/li\u003e\n\u003cli\u003eControlled variation in flower and foliage colour maintains uniformity, critical for consistent trade houseplants ranges.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"11cm Pot \/ 18cm","offer_id":57077665005894,"sku":"5021-18cm-11cm-eksr-32","price":1.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/4DB93B06D721ADE1F710885A9AD738111E1C907C4DB41491EB0683104EECD1B0.jpg?v=1785994201","url":"https:\/\/wholesaleplantshop.co.uk\/products\/erica-kramer-s-red-18cm-11cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}