{"product_id":"erica-darley-dale-38cm-17cm-pot","title":"Erica Darley Dale 38cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eErica Darley Dale, commonly referred to as Darley Dale Heather, is a well-established cultivar offering a compact and evergreen shrub ideal for a variety of planting schemes. This cultivar features dense, needle-like foliage with mauve-pink flowers emerging in late summer, creating a subtle yet attractive display that appeals across multiple trade sectors. Renowned for its hardiness and consistent form, Erica Darley Dale performs reliably within wholesale plant supply and trade houseplant ranges, making it a preferred choice for nurseries, garden centres, and commercial interiors due to its adaptability and manageable growth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eErica Darley Dale exhibits fine-textured, soft green foliage that provides a pleasing backdrop for its clusters of small, bell-shaped pinkish flowers, offering long-lasting visual appeal. The plant adopts a bushy, upright growth habit, typically reaching moderate heights suited to container culture, allowing easy integration into mixed plant displays or as an individual feature. It demonstrates good tolerance to partial sun and shaded indoor environments, adapting well to a range of light conditions common in retail and commercial interior settings. This cultivar shows moderate drought tolerance once established, enabling resilience to variations in watering regimes typical of wholesale and retail environments. Maintenance requirements are minimal, with low pruning needs that facilitate easier handling and transportation from trade nurseries to end retailers. Additionally, its compact size and uniform habit make it an ideal candidate for attractive merchandising on benches and in gift-ready displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Erica Darley Dale for its commercial reliability, as it consistently arrives in good condition and maintains robust performance across supply batches. The cultivar’s controlled natural variation ensures that foliage colour and flower presentation remain uniform, helping maintain a consistent retail display. Its versatility enables it to be used effectively in garden centre outdoor displays, indoor commercial interiors, and mixed-function plant collections. The ongoing demand for evergreen, low-maintenance shrubs within core trade houseplant ranges sustains its relevance in both wholesale plant supply and retail markets.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eErica Darley Dale is typically placed on houseplant benches in garden centres where its compact size and attractive flower colour draw consumer attention. It is well suited to interior office environments, bringing a touch of greenery and seasonal floral interest without requiring high maintenance. Retailers frequently include it in interior display schemes where durable, evergreen plants complement corporate or hospitality settings. It also features effectively in gift-ready ranges due to its manageable size and visually appealing form, making it an accessible option for consumers seeking outdoor or indoor greenery.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar exhibits good shelf life and durability under typical retail conditions, with a foliage and flower display that remains attractive for extended periods. Erica Darley Dale is suitable for volume and repeat wholesale supply, offering consistent quality that supports large-scale planting projects or retail lines. Handling and transport considerations are minimal due to its sturdy stems and compact size, which reduce damage risks during logistics and merchandising processes. Plants typically present uniformly at the point of sale, ensuring consumer confidence and ease of display for retailers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eErica Darley Dale requires a low to moderate level of care, which suits retail and commercial maintenance environments with routine watering and minimal pruning.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad spectrum of indoor lighting conditions, including partial shade, enhancing its suitability for diverse trade houseplants settings.  \u003c\/li\u003e\n\u003cli\u003eThe species demonstrates resilience to varied watering routines, thriving under typical commercial retail watering schedules without significant stress.  \u003c\/li\u003e\n\u003cli\u003eIts bushy, compact growth habit allows efficient merchandising, fitting well on benches and within gift-ready packaging arrangements.  \u003c\/li\u003e\n\u003cli\u003eThe plant is commercially suitable for a wide range of applications including retail garden centres, commercial interiors, and wholesale plant supply chains.  \u003c\/li\u003e\n\u003cli\u003ePlants handle transportation well, maintaining durability across distribution channels and during in-store display periods.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is minimal, ensuring consistent foliage colour and flower appearance across batches, which supports strong retail presentation standards.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 38cm","offer_id":57018121388358,"sku":"32479-38cm-17cm-edd-31","price":3.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/6F03A0EAA926DD097F820B79D433E4E2290599D6A6F102430EE34D004DC557E2.jpg?v=1785091016","url":"https:\/\/wholesaleplantshop.co.uk\/products\/erica-darley-dale-38cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}