{"product_id":"erica-darley-dale-18cm-11cm-pot-5023","title":"Erica Darley Dale 18cm 11cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eErica Darley Dale is a popular cultivar within the Ericaceae family, valued for its attractive foliage and compact growth habit. This plant features dense, needle-like leaves that create a bushy and well-structured form, making it visually appealing for a variety of planting schemes. It performs reliably within wholesale plant supply due to its consistent growth pattern and robustness, which suit trade houseplants aimed at both retail and commercial interior markets.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eErica Darley Dale exhibits fine-textured, dark green foliage that remains visually appealing throughout the year. Its growth habit is naturally compact and bushy, providing an excellent structural form that fits well within small container or display settings. The plant tolerates a range of indoor light conditions, from bright indirect light to moderate shade, making it highly adaptable for interior environments. It demonstrates good resilience to irregular watering, showing a capacity to withstand varied care routines without rapid decline. Maintenance is minimal, as it requires only occasional trimming and benefits from straightforward handling in retail environments. Additionally, the plant’s evergreen nature and neat form enhance its merchandising appeal, especially where ongoing visual quality is critical.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers select Erica Darley Dale for its proven commercial reliability, with performance consistency across multiple supply batches. Natural variation in leaf colour and size is controlled, ensuring uniformity that supports strong retail presentation. This plant’s versatility allows it to perform well in a broad range of trade houseplants applications, including both giftable plants and longer-term interior displays. Its ongoing demand is sustained by a balance of low maintenance and visual appeal, making it a staple in wholesale plant supply portfolios.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eErica Darley Dale is well suited to retail benches and shelves, allowing close-up viewing where its compact habit and fine foliage can be appreciated. It also adapts effectively to office environments, providing structural greenery that requires minimal attention. Interior designers may favour the plant for use in commercial displays and reception areas due to its neat, evergreen form and ease of care. Gift-ready ranges benefit from its durable appearance and straightforward presentation, encouraging strong consumer appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThe shelf life of Erica Darley Dale under typical retail conditions is good, with the plant maintaining a healthy appearance for extended periods. It suits volume supply well, allowing buyers to replenish stock regularly without loss of quality. Handling and transport are straightforward due to its compact size and sturdy foliage, reducing damage risks in distribution. Consistency from batch to batch ensures a uniform look at point of sale, supporting reliable merchandising and customer satisfaction.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eErica Darley Dale requires a low care level, which benefits both retail staff and commercial maintenance teams responsible for ongoing plant health.  \u003c\/li\u003e\n\u003cli\u003eThe plant tolerates a range of light conditions, including bright indirect light and moderate shade, increasing its applicability in mixed indoor environments.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is strong, with the species showing resilience to irregular watering schedules common in retail and office settings.  \u003c\/li\u003e\n\u003cli\u003eIts compact and bushy growth habit supports efficient merchandising, improving display density on retail benches and interior plant installations.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar is well suited for multiple commercial channels, including retail plant sales, office interiors, and wholesale plant supply.  \u003c\/li\u003e\n\u003cli\u003eDurable foliage and sturdy stems contribute to resilience during handling, transport, and customer interaction in-store.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is tightly controlled, ensuring uniform appearance and consistent consumer expectations across multiple supply batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"11cm Pot \/ 18cm","offer_id":57200237445446,"sku":"5023-18cm-11cm-edd-31","price":1.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/3DE431B7FE7905179DC7720A089D5823C99C2483C25FE0C8DA476B39075651E6.jpg?v=1787729573","url":"https:\/\/wholesaleplantshop.co.uk\/products\/erica-darley-dale-18cm-11cm-pot-5023","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}