{"product_id":"erica-darley-dale-15cm-23cm-pot","title":"Erica Darley Dale 15cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eErica Darley Dale is a compact evergreen shrub prized for its delicate, bell-shaped flowers and dense, fine foliage. Typically supplied in a 15cm pot within a 23cm container, this cultivar exhibits a tidy, bushy growth habit reaching moderate heights that suit a variety of retail environments. Its natural resilience and consistent form make Erica Darley Dale a dependable choice in wholesale plant supply and trade houseplants, allowing it to perform reliably across multiple growing conditions and merchandising formats.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Erica Darley Dale is characterized by fine, needle-like leaves that create a soft texture and a fresh green tone which complements its colourful floral displays. Growth habit is naturally compact and rounded, facilitating efficient spacing and attractive presentation in retail displays. This plant tolerates moderate light levels well, adapting effectively to varied indoor lighting without significant decline in appearance. Erica Darley Dale demonstrates good tolerance to irregular watering regimes, reflecting resilience in commercial care situations. Maintenance requirements are generally low, with minimal pruning needed to retain its shape, which benefits retailers through ease of handling and display. Additionally, its extended flowering period enhances its appeal for merchandising throughout longer retail cycles.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Erica Darley Dale for its consistent performance across supply batches, reducing variability that could affect sales display dynamics. Its natural variation remains controlled, ensuring customers receive uniformly healthy plants that meet quality expectations. The plant’s adaptability allows it to be used across retail garden centres, commercial interiors, and mixed-use display channels, enhancing its commercial versatility. Furthermore, it maintains ongoing demand within core trade houseplants ranges due to its visual appeal and ease of care, supporting repeat purchasing and sustained market relevance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eErica Darley Dale is frequently placed on garden centre benches, or incorporated into indoor office plant installations, where its compact size and attractive flowers add subtle seasonal interest. In commercial interiors, it performs well in bright window locations or under moderate ambient lighting, valuing its capacity to remain visually vibrant without intensive maintenance. Retailers also include this cultivar in gift-ready ranges thanks to its pleasing appearance and manageable size. The combination of aesthetic and cultural adaptability makes it a flexible option across various point-of-sale environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar exhibits good shelf life and retains its condition reliably under typical retail environmental fluctuations, making it well suited for wholesale plant supply chains. It is appropriate for volume or repeat wholesale supply due to stable growth characteristics and ease of transport. Handling and transport considerations are straightforward because Erica Darley Dale’s robust structure reduces damage risk during movement. Presentation consistency at the point of sale is maintained through uniform pot sizes and steady growth form, benefiting retailers focused on cohesive merchandising.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eErica Darley Dale requires a low to moderate level of care, which aligns with retail and commercial maintenance capacities.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions, performing strongly in mixed indoor environments common to trade houseplants.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is notable, as the plant remains resilient even with variable irrigation schedules in retail and commercial contexts.  \u003c\/li\u003e\n\u003cli\u003eIts compact, rounded growth habit maximises display efficiency and supports effective merchandising layouts.  \u003c\/li\u003e\n\u003cli\u003eThe plant is commercially suitable for retail garden centres, interior planting schemes, and wholesale plant supply chains.  \u003c\/li\u003e\n\u003cli\u003eHandling and transport durability are excellent, minimising losses and enhancing in-store presentation quality.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is managed effectively, resulting in consistent quality and appearance across supply batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 15cm","offer_id":57094728352070,"sku":"erddadaP23-15cm-23cm-edd-31","price":12.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0AECFDCA3615D69B9FCC5A121051F39D9F1C039B952061467093B16AED01D56B_969d78ee-0b19-4931-bcbb-417446695101.jpg?v=1786202336","url":"https:\/\/wholesaleplantshop.co.uk\/products\/erica-darley-dale-15cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}