{"product_id":"erica-darley-dale-15cm-23cm-pot-erddadap23","title":"Erica Darley Dale 15cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eErica Darley Dale is a compact, evergreen shrub well-regarded for its dense, fine-textured foliage and colourful seasonal flowers. Typically supplied in 15cm containers set within a 23cm pot, this cultivar presents tightly packed sprays of bell-shaped blooms, ranging in shades from pale pink to vibrant mauve, which complement its rich green needle-like leaves. Erica Darley Dale’s consistent performance and durable nature make it a favoured choice in wholesale plant supply, enabling reliable availability for trade houseplants and outdoor display ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Erica Darley Dale is characterised by slender, needle-like leaves that exhibit a fresh, deep green colour throughout the year, creating visual appeal even outside the flowering season. Its growth habit is compact and bushy, typically reaching a manageable height favourable to retail display and container production. Erica Darley Dale thrives best in bright, indirect light but can tolerate some direct sunshine, making it adaptable for a range of indoor environments with varied lighting conditions. It shows commendable resilience to irregular watering, tolerating short dry periods without significant stress, which supports ease of care in busy retail or interiors settings. Maintenance is straightforward, with minimal pruning needed to maintain its attractive form, allowing for efficient handling in wholesale and retail contexts. Additionally, its neat size and floral appeal lend themselves well to festive and seasonal merchandising alongside other ericaceous plants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Erica Darley Dale for its commercial reliability, as it consistently produces healthy and vibrant plants across multiple supply batches. Natural variation in flower intensity and timing is well controlled during propagation, ensuring uniformity in colour and growth habit that enhances retail display impact. Its versatility allows it to fit seamlessly into retail nurseries, commercial interiors, and seasonal garden centre stock lines. The ongoing demand for hardy, decorative ericaceous plants reinforces its position within core trade houseplant and outdoor product ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eErica Darley Dale suits a range of retail environments, including houseplant benches, garden centre container displays, and office interior plant schemes. Its compact size and attractive flowering make it particularly appropriate for gift-ready displays during key seasonal periods. The plant’s tolerance for varied light and watering conditions supports strong performance in indoor commercial locations such as reception areas or waiting rooms. Additionally, it holds appeal in outdoor sheltered borders or raised planters, adapting well to multiple retail placement strategies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar exhibits a robust shelf life under standard retail conditions, maintaining foliage and flower quality throughout transit and on display. It is suitable for volume wholesale plant supply, with uniform sizing and presentation that facilitate straightforward pricing and merchandising. Handling is uncomplicated due to its sturdy stems and compact form, while the 23cm pot size supports stability during transport and shelf placement. Presentation consistency at point of sale is consistently high, aiding in retailer confidence and consumer appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eErica Darley Dale requires low to moderate care, making it suitable for retail and commercial maintenance environments where minimal intervention is preferred.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad range of light conditions typical in indoor settings, thriving from bright indirect to partial direct sunlight environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to occasional watering variations, supporting robust performance in diverse care regimes.  \u003c\/li\u003e\n\u003cli\u003eIts compact, bushy growth habit lends itself to efficient merchandising, optimising shelf space and display neatness.  \u003c\/li\u003e\n\u003cli\u003eIt is commercially suitable for retail nurseries, garden centres, commercial interiors plant suppliers, and volume wholesale plant supply channels.  \u003c\/li\u003e\n\u003cli\u003eDurable stems and compact pot size ensure reliable handling during transport and attractive in-store presentation.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in foliage and flowering is minimal, contributing to consistent quality and consumer expectations in trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 15cm","offer_id":57208731173190,"sku":"erddadaP23-15cm-23cm-edd-31","price":9.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/1E4AA36097D144106D08C95EB2E2D20FFA056C6D5D405E28E49B0BB5C15CAABF.jpg?v=1787825638","url":"https:\/\/wholesaleplantshop.co.uk\/products\/erica-darley-dale-15cm-23cm-pot-erddadap23","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}