{"product_id":"erica-darley-dale-15cm-12cm-pot","title":"Erica Darley Dale 15cm 12cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eErica Darley Dale, a cultivar within the heath family, is widely recognised for its dense, evergreen foliage and prolonged flowering period. This compact shrub typically produces delicate bell-shaped blooms in shades of pink and white throughout much of the year, adding seasonal colour and texture to interior or sheltered exterior environments. Its reliable growth habit and adaptability make Erica Darley Dale a consistent performer in wholesale plant supply, suited for both retail garden centres and trade houseplants collections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eErica Darley Dale displays fine, needle-like foliage that remains a vibrant deep green year-round, providing attractive structural interest even when not in bloom. The plant maintains a neat, bushy growth habit, usually reaching a compact height well suited for 12cm pot production, enhancing its shelf appeal. It tolerates a range of light conditions, thriving in bright indirect light while enduring moderate shade, making it highly adaptable for indoor environments. This cultivar demonstrates moderate drought tolerance and can withstand occasional irregular watering without significant decline. Maintenance is low, as it requires minimal pruning and is robust enough to withstand regular handling during retail display. Additionally, its long flowering cycle and evergreen nature make it well suited for merchandising as a gift-ready or seasonal accent plant.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Erica Darley Dale for its commercial consistency and dependable supply, with well-managed natural variation in foliage and flower intensity between batches. It offers versatility across retail outlets, commercial interiors, and garden centre plant ranges due to its compact form and ease of care. This cultivar remains relevant and in demand within core trade houseplants collections, where enduring appeal and low maintenance are critical. Its resilience in transport and handling further supports reliable wholesale plant supply.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eErica Darley Dale performs well on houseplant retail benches where its compactness maximises space efficiency and visual impact. It also suits office settings, bright interiors, and controlled-environment commercial displays where its moderate light requirements can be consistently met. The plant’s prolonged flowering adds seasonal interest to interior landscaping and gift plant ranges, encouraging impulse purchase. Its attractive, tidy growth and evergreen habit ensure it remains a valued feature in any interior or retail environment.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar exhibits strong shelf life and durability, tolerating the variable conditions typical of retail environments without significant quality loss. It is well suited for volume and repeat wholesale supply, with uniform pot size and growth habit facilitating efficient bulk handling and display. Transport resilience is good, minimising damage during distribution to points of sale. The consistent appearance at point of sale aligns with retail expectations for quality trade houseplants, supporting successful merchandising and consumer satisfaction.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eErica Darley Dale requires low to moderate care, making it ideal for retail and commercial maintenance routines.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad spectrum of indoor lighting, from bright indirect light to partial shade, supporting versatile placement.  \u003c\/li\u003e\n\u003cli\u003eThe plant’s resilience to irregular watering enhances its suitability for both retail consumers and commercial interiors.  \u003c\/li\u003e\n\u003cli\u003eIts compact, bushy growth habit lends itself to efficient merchandising and attractive point-of-sale display.  \u003c\/li\u003e\n\u003cli\u003eErica Darley Dale fits well within retail, interiors, and wholesale plant supply channels due to its adaptability and appeal.  \u003c\/li\u003e\n\u003cli\u003eHandling and durability are strong traits, reducing losses during transport and in-store presentation.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower colour intensity and foliage density is controlled to ensure consistent batch quality.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"12cm Pot \/ 15cm","offer_id":57080504189254,"sku":"erddadaP12-15cm-12cm-edd-31","price":3.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0AECFDCA3615D69B9FCC5A121051F39D9F1C039B952061467093B16AED01D56B_62a9bc11-a0e7-4037-82c1-f4649e94f3b0.jpg?v=1786021547","url":"https:\/\/wholesaleplantshop.co.uk\/products\/erica-darley-dale-15cm-12cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}