{"product_id":"erica-dar-darley-dale-20cm-17cm-pot","title":"Erica dar. Darley Dale 20cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eErica darleyensis ‘Darley Dale’ is a hardy evergreen heath that stands out within wholesale plant supply for its reliable performance and year-round interest. This cultivar is recognised for its fine, needle-like dark green foliage and profuse display of small, urn-shaped, pale pink to lilac flowers, which typically emerge from late winter into early spring. It maintains a compact, bushy growth habit, making it an attractive and adaptable addition to trade houseplants and garden centre stock ranges. ‘Darley Dale’ is well-suited to container production in a 17cm pot, offering strong visual impact while remaining manageable for handling and display.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe deep green, needle-like foliage of Erica darleyensis ‘Darley Dale’ provides a dense and textured appearance that holds its colour well throughout the year. Its growth form is dense and rounded, typically reaching a compact height suitable for smaller pots and displays. This cultivar thrives in full sun to partial shade, demonstrating adaptability to a range of indoor and sheltered outdoor environments often encountered in retail and commercial interiors. Erica darleyensis is known for its moderate drought tolerance, which supports resilience under varied watering routines associated with retail settings. It requires only minimal maintenance beyond occasional pruning to maintain shape and remove spent flowers, which simplifies retail handling. Additionally, its seasonal flowering provides valuable extended interest, especially during traditionally quieter retail periods.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers consistently select Erica darleyensis ‘Darley Dale’ due to its dependable growth and uniform quality across supply batches. The cultivar shows limited natural variation, ensuring that plants meet expected standards for foliage colour and floral display. Its versatility makes it suitable for garden centres, commercial interiors, and wholesale plant supply customers looking to cater to multiple market segments. This species remains relevant in core trade houseplant ranges for its extended seasonal appeal and adaptability to various retail conditions, contributing to ongoing demand.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eErica darleyensis ‘Darley Dale’ performs well on houseplant benches due to its compact size and attractive year-round foliage. It is also suitable for office installations and interior landscaping projects where low-maintenance evergreen interest is desired. The plant’s neat growth habit and extended flowering make it ideal for interior displays, adding subtle colour during winter months. Its manageable size and resilient nature allow ‘Darley Dale’ to be incorporated into gift-ready ranges, appealing to consumers seeking seasonal yet enduring plants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis plant's shelf life is generally strong under typical retail conditions, maintaining good visual quality throughout display periods. Erica darleyensis ‘Darley Dale’ is well-suited to volume or repeat wholesale supply due to its consistent finish and ease of propagation. Handling and transport considerations are straightforward, as the compact size and sturdy stems reduce damage risk during logistics and in-store movement. The uniform appearance at point of sale supports reliable merchandising, enhancing buyer confidence in product consistency.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eErica darleyensis ‘Darley Dale’ requires a low level of maintenance, suited to retail environments needing minimal plant care.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions, performing well from full sun to partial shade in indoor and sheltered settings.  \u003c\/li\u003e\n\u003cli\u003eThe plant exhibits good resilience to irregular watering typical of commercial interiors and retail displays.  \u003c\/li\u003e\n\u003cli\u003eIts compact, dense growth habit optimises space when merchandising and reduces the need for frequent trimming.  \u003c\/li\u003e\n\u003cli\u003eSuitable across retail garden centres, commercial interiors, and wholesale plant supply due to its versatile appearance and adaptability.  \u003c\/li\u003e\n\u003cli\u003eThe sturdy stems and evergreen foliage provide durability for transport and handling in high-turnover environments.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is limited, ensuring consistency across batches, which is crucial for dependable trade houseplant supply.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 20cm","offer_id":56758893478214,"sku":"ERDDDALE C2-20cm-17cm-eddd-35","price":4.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0xA9E76BC4059F99FEFEE8BBE3880B67E54BF055F4.jpg?v=1781110398","url":"https:\/\/wholesaleplantshop.co.uk\/products\/erica-dar-darley-dale-20cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}