{"product_id":"elaeagnus-pun-aurea-30cm-17cm-pot","title":"Elaeagnus pun. Aurea 30cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eElaeagnus pungens ‘Aurea’ is a striking evergreen shrub valued for its vibrant golden foliage and adaptability. This cultivar features dense, broadly ovate leaves with a rich golden-yellow hue, offering an immediate visual impact in any setting. Known for its vigorous yet manageable growth habit, Elaeagnus pungens ‘Aurea’ performs consistently well in a variety of growing conditions, making it a reliable choice within wholesale plant supply and trade houseplant ranges.\u003c\/p\u003e\u003cp\u003eThe plant typically reaches a moderate height suitable for container cultivation, making it versatile for ornamental use. Its compact, bushy form allows for efficient pot production and ease of handling during transport and display. The reliable performance and impressive foliage make this plant particularly attractive for commercial interior arrangements and garden centre retail environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe golden foliage of Elaeagnus pungens ‘Aurea’ provides a lustrous, textured appearance that enhances visual appeal and complements mixed plant displays. It has a naturally dense and rounded growth habit, developing into a sturdy, bushy structure that maintains its shape well under routine pruning. This cultivar tolerates a wide range of light conditions from full sun to partial shade, making it adaptable to many indoor and sheltered outdoor environments.\u003c\/p\u003e\u003cp\u003eElaeagnus pungens ‘Aurea’ displays good drought tolerance once established, exhibiting resilience to irregular watering schedules common in retail or commercial settings. It requires minimal maintenance, with routine pruning sufficient to maintain its form and health. Additionally, its robust nature reduces susceptibility to pest and disease pressures, enhancing its reliability in wholesale plant supply chains and merchandising.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate Elaeagnus pungens ‘Aurea’ for its dependable growth habit and uniformity across supply batches, ensuring consistent quality. While some natural variation in leaf colour intensity may occur, the overall golden hue remains a signature trait managed through controlled production practices. Its versatility allows it to function effectively as a standalone feature plant or part of mixed interiorscaping projects, fulfilling demands across retail and commercial environments.\u003c\/p\u003e\u003cp\u003eThe ongoing demand for evergreen plants with vibrant foliage supports its continued relevance within core trade houseplant ranges. Its balance of aesthetic appeal and robustness makes it a premium choice for wholesale plant supply, supporting the commercial objectives of garden centres, retailers, and interior plant suppliers alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eElaeagnus pungens ‘Aurea’ is ideally placed within retail houseplant benches, office installations, and interior plant displays where its vibrant foliage can brighten shaded or artificially lit spaces. It performs well in commercial interiors due to its adaptability to low light conditions and tolerance of varied care regimes. The plant’s compact and tidy form also suits gift-ready ranges, offering a visually attractive option for consumer purchase.\u003c\/p\u003e\u003cp\u003eFurthermore, it is well suited to outdoor sheltered borders within garden centres and seasonal display areas, where its evergreen leaves provide consistent visual interest. Its ability to maintain an appealing form in these placements supports both sales and merchandising efforts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eElaeagnus pungens ‘Aurea’ typically demonstrates strong shelf life and durability under retail conditions, maintaining foliage colour and structure without excessive leaf drop. It is suitable for large volume and repeat wholesale plant supply due to its predictable growth and robust nature. Handling during transport is facilitated by its sturdy stems and compact growth form, which reduces damage risk.\u003c\/p\u003e\u003cp\u003eThe consistency of presentation at point of sale is reliable, with minimal variation between batches when sourced from reputable growers. These traits make the plant an efficient and commercially viable product for wholesale and retail environments alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eElaeagnus pungens ‘Aurea’ requires a low to moderate level of care, making it suitable for both retail customers and commercial maintenance teams.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad spectrum of light intensities, from full sun to shade, ensuring flexibility in various interior and exterior locations.  \u003c\/li\u003e\n\u003cli\u003eThe plant exhibits strong resilience to irregular watering, allowing for effective management in environments with varied care routines.  \u003c\/li\u003e\n\u003cli\u003eIts dense and compact growth habit is advantageous for merchandising, enabling efficient use of retail space and attractive visual displays.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar performs well across retail, interiors, and wholesale plant supply channels, offering commercial buyers a versatile product.  \u003c\/li\u003e\n\u003cli\u003eElaeagnus pungens ‘Aurea’ is robust in handling and transport, reducing losses and supporting consistent in-store presentation.  \u003c\/li\u003e\n\u003cli\u003eSome natural variation in foliage colour may be present, though controlled nursery practices maintain overall uniformity across batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 30cm","offer_id":57073013358918,"sku":"ELEBLLC2-30cm-17cm-epa-33","price":6.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/4B68B8FFD90479817E5925E3A56A001246D90DB3664B2DBC99565DE6AFF11EE2_2f90c8d3-1b07-4cd9-b9da-d6c906a59dca.jpg?v=1789262913","url":"https:\/\/wholesaleplantshop.co.uk\/products\/elaeagnus-pun-aurea-30cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}