{"product_id":"edgeworthia-grandiflora-95cm-29cm-pot","title":"Edgeworthia Grandiflora 95cm 29cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eEdgeworthia grandiflora, commonly known as Paperbush, is a striking deciduous shrub renowned for its fragrant winter flowers and elegant form. Typically reaching around 95cm in height when supplied in a 29cm pot, it offers strong architectural interest with its broad, lance-shaped leaves and dense branching structure. This species is well suited to wholesale plant supply and trade houseplants due to its reliable growth habits, consistent quality across batches, and distinctive seasonal appeal that adds variety to ornamental plant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Edgeworthia grandiflora is glossy green, with a leathery texture that contributes to its year-round visual appeal even outside the flowering period. It has an upright, multi-stemmed growth habit, making it structurally robust and well-suited for retail display where form and stability are valued. This plant tolerates a range of light conditions but prefers bright, indirect light, allowing it to adapt well to indoor environments and conservatories. Its watering tolerance is moderate, surviving occasional variations in moisture without detriment. Maintenance is relatively low, requiring minimal pruning and careful handling due to its sensitivity to overwatering. Additionally, its fragrant flowers provide an added merchandising advantage, attracting interest in both garden centres and interior plant displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Edgeworthia grandiflora for its consistent performance and dependable quality across wholesale plant supply batches. While natural variation may occur in flower colour intensity and leaf size, this is managed to ensure uniformity in commercial presentation. Its versatility is notable, fitting seamlessly into garden centre stock, retail environments, and commercial interiors due to its compact but impactful size. The strong demand for seasonal interest shrubs that complement core trade houseplants ensures Edgeworthia remains a relevant addition to plant portfolios.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis plant is often placed on houseplant benches and within seasonal display zones where its fragrant blooms can be featured prominently. In office or commercial interiors, it performs well when positioned near windows or areas with filtered light, contributing visual interest and subtle scent without overwhelming the space. Gift-ready plant ranges benefit from its distinctive appearance and manageable size, making it a popular choice for presentation in decorative pots or mixed plant collections. The Paperbush’s architectural habit ensures it draws attention when used in feature displays or entryway plantings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eEdgeworthia grandiflora offers strong shelf life in retail conditions due to its sturdy foliage and natural resilience to handling. Its size and form make it suitable for volume or repeat wholesale supply, maintaining consistent presentation when packaged appropriately. Handling considerations include protecting the root ball during transport and ensuring moisture levels are balanced to avoid stress. This plant maintains a high-quality appearance at point of sale, with limited leaf drop and robust stems that withstand the demands of the wholesale and retail environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEdgeworthia grandiflora requires a moderate level of care suitable for retail and commercial maintenance with minimal pruning needed.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates bright, indirect light well, enabling placement across various mixed indoor lighting environments.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is flexible, with the plant able to handle episodes of both slight drought and moist conditions without damage.  \u003c\/li\u003e\n\u003cli\u003eIts multi-stemmed, upright growth habit ensures efficient merchandising and space utilisation in retail and interiors displays.  \u003c\/li\u003e\n\u003cli\u003eThe plant fits commercially within retail, commercial interiors, and wholesale plant supply frameworks as a seasonal interest shrub.  \u003c\/li\u003e\n\u003cli\u003eHandling during transport and retail display is straightforward due to its sturdy stems and resilient foliage.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower size and scent intensity is controlled to maintain consistency across trade houseplants ranges.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"29cm Pot \/ 95cm","offer_id":57003436278086,"sku":"wdcgranP29-95cm-29cm-eg-37","price":26.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/EC15D023EA068EF5E6DEDCE70174CBB8476491DCD0F1406A554F5486E354EEA8.jpg?v=1784801577","url":"https:\/\/wholesaleplantshop.co.uk\/products\/edgeworthia-grandiflora-95cm-29cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}