{"product_id":"echinacea-pur-red-45cm-19cm-pot","title":"Echinacea pur. Red 45cm 19cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eEchinacea purpurea ‘Red’ is a robust perennial widely appreciated for its striking red coneflowers and strong garden performance. This cultivar typically reaches a height of around 45cm, making it a compact yet visually impactful addition to any plant range. Known for its vivid flower heads and reliable growth habit, Echinacea purpurea ‘Red’ fits well within wholesale plant supply and trade houseplants collections, offering consistent quality and appeal. Its vibrant blooms combined with sturdy foliage ensure it performs reliably under various retail and commercial growing conditions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Echinacea purpurea ‘Red’ presents as lance-shaped, medium green leaves with a slightly rough texture that complement its bold floral display. The plant maintains an upright growth habit, forming a well-structured clump that enhances its presence on benches or displays. It is well-adapted to full sun to partial shade environments, showing good tolerance to varying light levels in indoor situations. Echinacea purpurea ‘Red’ demonstrates moderate drought tolerance once established, making it resilient under diverse watering regimes. Maintenance requirements are minimal, with occasional deadheading enhancing extended flowering periods, which simplifies care and handling in retail settings. Its compact stature and robust stems also facilitate efficient merchandising and handling during transport or in-store display.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Echinacea purpurea ‘Red’ for its consistent commercial reliability, backed by uniform growth and flowering characteristics across supply batches. Natural variation is controlled, particularly in flower colour intensity, ensuring dependable customer satisfaction. This cultivar’s versatility allows it to perform equally well in retail garden centres, commercial interior plant displays, and wholesale plant supply channels. Ongoing demand for Echinacea varieties as ornamental and pollinator-friendly plants supports its relevance as a key offering in core trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eEchinacea purpurea ‘Red’ is well suited for retail garden benches, mixed container displays, and office or commercial interior plant installations. Its floral brightness draws customer attention, making it highly effective for gift-ready or impulse purchase areas. In commercial interiors, its manageable height and attractive form provide visual interest without requiring excessive maintenance. The plant’s durability ensures it remains presentable throughout typical retail holding periods, while its adaptability allows it to complement a variety of planting schemes and design styles.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar features a good shelf life due to sturdy stems and resilient foliage, helping it withstand typical retail handling and display stresses. It is suitable for volume and repeat wholesale plant supply, with reliable availability and consistent quality. Handling and transport considerations are minimal given the plant’s compact size and robustness, ensuring it arrives in market-ready condition. Presentation at point of sale remains consistent thanks to uniform growth and dependable flowering attributes, supporting effective merchandising strategies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEchinacea purpurea ‘Red’ requires moderate care, with minimal pruning and watering suited to commercial retail and interior plant maintenance routines.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions from full sun to partial indoor shade, enabling flexible placement across diverse sales environments.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is strong for a perennial, showing resilience to periodic variations without compromising plant health or quality.  \u003c\/li\u003e\n\u003cli\u003eThe compact, upright growth habit optimises use of bench space and display efficiency in wholesale plant supply features.  \u003c\/li\u003e\n\u003cli\u003eCommercially, this plant is well suited for retail garden centres, commercial interiors, and trade houseplants markets due to its reliability and appeal.  \u003c\/li\u003e\n\u003cli\u003eDurability and ease of handling during transport and merchandising minimise losses and support efficient logistics.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is limited primarily to flower tone intensity, maintaining overall uniformity expected by wholesale and retail clients.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 45cm","offer_id":56957933322566,"sku":"ECH19CARVWT-45cm-19cm-epr-31","price":7.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/173CEE7E3AFC7873C2A6E19296CB1DE56CF4E2295018AD883F97012FF1949046.jpg?v=1784112632","url":"https:\/\/wholesaleplantshop.co.uk\/products\/echinacea-pur-red-45cm-19cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}