{"product_id":"dracaena-reflexa-90cm-24cm-pot-drrefvt24080","title":"Dracaena reflexa 90cm 24cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena reflexa, commonly known as Song of India, is a striking evergreen houseplant known for its vibrant, variegated foliage and architectural growth habit. Growing typically up to 90cm in height when supplied in a 24cm pot, this species displays slender, pointed leaves edged with pale yellow or cream, creating a bold, tropical appearance. It is widely appreciated in wholesale plant supply for its robust nature, consistent quality, and strong market appeal within core trade houseplants ranges, making it a reliable choice for both retailers and interior landscapers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eDracaena reflexa’s foliage is characterised by glossy, lance-shaped leaves with attractive yellow margins, lending a textured and multi-tonal effect that enhances visual interest. Its upright, branching growth habit forms a compact, tree-like structure well-suited to indoor environments. This plant tolerates a range of light conditions, thriving in bright indirect light but maintaining colour even in moderate shade. It exhibits resilience under varied watering regimes, tolerating occasional irregularity without compromising health. The species is low-maintenance, requiring minimal pruning and straightforward handling, which benefits busy retail and commercial settings. Additionally, its adaptability to pot display and compatibility with gift-ready packaging make it an appealing merchandising option.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Dracaena reflexa for its dependable, uniform growth habit and foliage quality across supply batches, providing confidence in visual consistency. While some natural variation in leaf variegation occurs, it is controlled to ensure a pleasing, recognisable aesthetic. Its versatility enables use across multiple channels, including retail garden centres, commercial interiors, and online houseplant sales. Moreover, ongoing consumer demand for low-maintenance, visually striking plants sustains its relevance in the trade houseplants market.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis Dracaena reflexa fits well on houseplant benches where customers seek statement foliage plants with manageable sizes. It performs effectively in office environments and interior design schemes due to its tolerance of indirect light and architectural form. The plant also suits commercial installations, providing a natural, vibrant element that enhances spatial ambience. Gift-ready packaging options further broaden its appeal in retail settings focused on gifting occasions and impulse purchases.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eDracaena reflexa demonstrates commendable shelf life and durability under typical retail conditions, maintaining foliage integrity over extended display periods. It is well-suited for volume or repeat wholesale supply, as growth rates and pot sizes are regulated for consistent availability. The plant handles transportation with relative ease due to its robust stems and leaves, while its upright form minimises damage risk during handling and merchandising. Visual presentation remains consistent at point of sale, crucial for customer satisfaction and repeat ordering.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena reflexa requires low to moderate care, which is advantageous for both retail and commercial maintenance environments.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of lighting conditions common to mixed indoor environments, from bright indirect light to moderate shade.  \u003c\/li\u003e\n\u003cli\u003eWatering resilience ensures the plant remains healthy despite occasional variations in watering schedules in retail or commercial settings.  \u003c\/li\u003e\n\u003cli\u003eIts upright, compact growth habit facilitates efficient merchandising, maximising display space and customer accessibility.  \u003c\/li\u003e\n\u003cli\u003eThe species is highly suitable across retail, interiors, and wholesale plant supply channels due to its aesthetic appeal and robustness.  \u003c\/li\u003e\n\u003cli\u003eDurable stems and foliage improve handling and reduce damage during transport and in-store display, supporting consistent quality.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in foliage variegation is controlled to maintain a standardised appearance while providing attractive multi-tonal leaf patterns.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"24cm Pot \/ 90cm","offer_id":57217542160710,"sku":"DRREFVT24080-90cm-24cm-dr-30","price":74.91,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/41A46DFD9F69EAC546741053E13D235D8D27A190765BF0F34F64C361EFFC6298_24740407-c5fa-4e8c-850e-5f760b6903dc.jpg?v=1787948809","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-reflexa-90cm-24cm-pot-drrefvt24080","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}