{"product_id":"dracaena-ref-anita-170cm-40cm-pot","title":"Dracaena ref. Anita 170cm 40cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena ref. Anita is a popular cultivar within the Dracaena genus, valued for its striking vertical presence and elegant foliage. Typically supplied at around 170cm in height and presented in a 40cm pot size, this specimen offers an attractive and architectural form suitable for a variety of interior environments. Its robust growth habit and distinctive leaf pattern ensure it performs reliably within wholesale plant supply chains and trade houseplant collections, making it a favoured choice for garden centres, retailers, and commercial interiors providers alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe Dracaena ref. Anita displays long, lance-shaped leaves that feature a rich green centre with subtle creamy variegation, providing a textured visual appeal that enhances interior display schemes. Its upright growth habit results in a natural columnar form, well-suited for both floor placement and decorative corners. This cultivar demonstrates a good tolerance for low to moderate light levels, making it adaptable for a range of indoor conditions. Watering needs are moderate, with resilience to occasional under- or over-watering, supporting lower-maintenance care regimes. The plant’s manageable growth rate and robustness also simplify handling and merchandising, allowing easy transplantation and display. Additionally, the neat structural form aids in creating clear, visually appealing retail and commercial displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers consistently select Dracaena ref. Anita for its commercial reliability, with performance stability across multiple supply batches ensuring predictable quality. Any natural variation in variegation is well-controlled, supporting consistent visual standards crucial in wholesale plant supply. Its versatility enables successful placement in retail, commercial interiors, and landscaping channels, broadening market appeal. Furthermore, the strong ongoing demand for resilient, easy-care tropical houseplants within core trade houseplant ranges secures its relevance in a competitive marketplace.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis Dracaena cultivar suits various retail and commercial environments, including garden centre houseplant benches, office installations, and interior landscaping schemes. Its upright and graceful habit allows it to complement modern office interiors while fitting seamlessly into shop floor displays where vertical impact is desired. The plant’s clean form and moderate size make it ideal for gift-ready ranges or grouped exhibits, supporting consumer engagement in both independent and supermarket plant departments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eDracaena ref. Anita offers strong shelf life and durability in retail settings, with a capacity to maintain foliage quality for extended periods under typical indoor conditions. It is well-suited for volume and repeat wholesale plant supply due to its steady demand and consistent growth characteristics. Handling and transport are straightforward, with the plant’s structural integrity reducing damage risks during logistics operations. At point of sale, the predictable presentation and uniform size support ease of merchandising and enhance overall customer appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe plant requires moderate care, making it suitable for both retail customers and commercial maintenance programmes.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of indoor lighting environments, from low ambient light to bright indirect light, accommodating diverse placement situations.  \u003c\/li\u003e\n\u003cli\u003eWatering resilience allows it to withstand irregular watering without immediate detriment, supporting less intensive maintenance regimes.  \u003c\/li\u003e\n\u003cli\u003eIts upright and columnar growth habit facilitates efficient display arrangements and maximises floor space utilisation in retail and commercial interiors.  \u003c\/li\u003e\n\u003cli\u003eDracaena ref. Anita is commercially appealing across retail, interiors, and wholesale plant supply channels due to its consistent quality and visual impact.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar’s sturdy foliage and reliable structure improve handling, transport durability, and in-store longevity.  \u003c\/li\u003e\n\u003cli\u003eControlled natural variation in leaf variegation ensures visual consistency, which is essential for maintaining standards within trade houseplant ranges.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"40cm Pot \/ 170cm","offer_id":56696057889094,"sku":"DrAn40Vt-170cm-40cm-dra-33","price":162.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/8B7BFC112E76D754B3087B93F7902DD73F225D36E30DC0B52898CB039737EAE6.jpg?v=1780369421","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-ref-anita-170cm-40cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}