{"product_id":"dracaena-ref-anita-120cm-24cm-pot","title":"Dracaena ref. Anita 120cm 24cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eDracaena ref. Anita is a popular cultivar within the Dracaena genus, recognised for its upright growth habit and attractive foliage. Typically reaching 120cm in height when supplied in a 24cm pot, this plant presents a visually striking addition to interior plant collections. Its reliable growth and adaptability have made it a mainstay within wholesale plant supply and trade houseplant ranges, valued for consistent quality and strong customer appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Dracaena ref. Anita features glossy, lance-shaped leaves with a rich green colour that adds depth and freshness to any indoor environment. It grows with a strong, upright structural form that lends itself well to contemporary interior design and retail displays. This cultivar demonstrates good tolerance to lower light levels, making it adaptable to a variety of indoor settings including offices and retail spaces. Dracaena ref. Anita is resilient to varied watering routines, able to withstand occasional neglect without compromising its appearance. Maintenance is straightforward with minimal pruning required, which supports ease of handling during transport and retail merchandising. Additionally, its tidy growth habit allows for efficient use of floor or shelf space in commercial displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers appreciate Dracaena ref. Anita for its commercial reliability and the consistent performance observed across different supply batches. The cultivar exhibits managed natural variation in leaf size and intensity of green, which adds to its appeal without compromising uniformity. It is versatile across multiple retail channels including garden centres, commercial interiors, and gift-ready plant sections. The ongoing demand for resilient, decorative houseplants ensures Dracaena ref. Anita maintains relevance within core trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eDracaena ref. Anita is well suited to retail displays, office environments, and commercial interior plant installations. Its upright growth habit and attractive foliage make it an excellent choice for houseplant benches and feature areas in garden centres and supermarkets. The plant’s ability to thrive in moderate indoor lighting contributes to its success in office or reception spaces where maintenance is less frequent. It also fits well in gift-ready ranges due to its manageable size and durable nature.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar has a good shelf life and durability under typical retail conditions, retaining its visual quality for extended periods. It is well suited for volume or repeat wholesale supply given its consistent growth and ease of handling. Dracaena ref. Anita withstands transport stresses effectively due to its sturdy structure and controlled size. At the point of sale, it consistently presents with healthy foliage and a neat, upright form that supports confident merchandising.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDracaena ref. Anita requires a moderate care level suited for retail and commercial maintenance environments to maintain optimal appearance.  \u003c\/li\u003e\n\u003cli\u003eIt exhibits wide light tolerance, performing well in mixed indoor lighting environments typical of commercial and home interiors.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is robust, enabling the plant to endure irregular watering schedules without significant decline.  \u003c\/li\u003e\n\u003cli\u003eThe upright growth habit allows for efficient merchandising by optimising shelf and floor space utilisation.  \u003c\/li\u003e\n\u003cli\u003eCommercial suitability spans retail garden centres, commercial interiors, and wholesale plant supply sectors.  \u003c\/li\u003e\n\u003cli\u003eHandling and durability are strengths, supporting safe transport and attractive in-store display consistency.  \u003c\/li\u003e\n\u003cli\u003eNatural variation can occur in leaf size and colour intensity, contributing character while maintaining overall batch uniformity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"24cm Pot \/ 120cm","offer_id":57000490991942,"sku":"DAVP24120-120cm-24cm-dra-33","price":61.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/48A97E51C76AEB91790C7AA89529CB72BC52349DEA371E08B4597E4AAE1EE9CA.jpg?v=1784732505","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-ref-anita-120cm-24cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}