{"product_id":"dracaena-ref-anita-100cm-24cm-pot-dranivvt24080","title":"Dracaena ref. Anita 100cm 24cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena ref. Anita is a popular cultivar within the Dracaena genus, widely recognised for its striking variegated foliage and manageable growth habit. Typically reaching around 100cm in height when supplied in a 24cm pot, this plant combines architectural form with vibrant leaf colour, making it a consistent favourite in plant retail and interior landscaping sectors. Its robustness and adaptable nature ensure that it performs reliably across wholesale plant supply and trade houseplant ranges, meeting the demands of both growers and commercial buyers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena ref. Anita features a rich combination of green tones accented with lighter stripes, providing a visually appealing, textured look. Its upright growth habit and sturdy stems create an elegant yet compact form suitable for a variety of indoor spaces. This cultivar tolerates a broad spectrum of light conditions, thriving in bright indirect light but also adapting well to moderate shade commonly found indoors. Dracaena ref. Anita exhibits considerable resilience to irregular watering, making it forgiving in diverse care environments. Maintenance remains straightforward, with occasional leaf cleaning and minimal pruning required, which supports ease of handling during retail display and transport. Additionally, its ability to maintain a neat appearance over extended periods adds to its merchandising appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Dracaena ref. Anita for its commercial consistency and dependable quality across multiple supply batches. While some natural variation is present in leaf variegation, it is carefully managed to ensure uniformity in retail presentation. Its versatile nature suits various sales channels, including garden centres, commercial interiors, and specialist houseplant retailers. Moreover, the plant’s ongoing market demand and well-established status amongst core trade houseplant selections support regular reorder and stock rotation within wholesale plant supply operations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDracaena ref. Anita is ideally positioned for retail display on houseplant benches where its architectural form can be showcased to best effect. In office environments, it contributes to clean and modern interior schemes by adding greenery without demanding excessive light or care. Commercial installations benefit from the plant’s adaptable nature and durability under variable indoor conditions. Additionally, the compact pot size supports gift-oriented and point-of-sale displays, enhancing its appeal across consumer-driven retail formats.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar has a strong shelf life and maintains foliage health well under retail lighting and temperature conditions, making it suitable for prolonged exposure before sale. Its robustness supports volume wholesale supply, allowing trade buyers to order confidently for regular stock replenishment. Dracaena ref. Anita handles transport efficiently due to its firm stems and limited leaf damage propensity. Consistency in size, foliage colour, and vigour at point of sale ensures high customer satisfaction and repeat business opportunities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena ref. Anita requires moderate care, suitable for retail and commercial settings that can commit to occasional watering and light cleaning.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a variety of indoor light levels, from bright indirect light to moderate shade, making it flexible for various environments.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar shows resilience to inconsistent watering, reducing the risk of stress or damage during transport and sales.  \u003c\/li\u003e\n\u003cli\u003eIts upright, compact growth habit is advantageous for merchandising, enabling efficient use of bench and shelf space.  \u003c\/li\u003e\n\u003cli\u003eThe plant is commercially suitable across retail, wholesale plant supply, and indoor interior markets due to its versatility and consistent quality.  \u003c\/li\u003e\n\u003cli\u003eSturdy stems and durable foliage enhance handling during transportation and in-store display, minimising losses.  \u003c\/li\u003e\n\u003cli\u003eManaged natural variation in leaf variegation maintains visual interest without compromising uniformity, supporting customer expectations.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"24cm Pot \/ 100cm","offer_id":57218120712518,"sku":"DRANIVVT24080-100cm-24cm-dra-33","price":59.72,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/F6788EBFC0CBF6D78807A1583557EC77EBF4DAD6EABAF31BB9316ACE45180A33_5298eb85-65c1-4ee5-bdfc-d2d8a9029f19.jpg?v=1787947021","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-ref-anita-100cm-24cm-pot-dranivvt24080","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}