{"product_id":"dracaena-fragrans-white-stripe-110cm-27cm-pot","title":"Dracaena fragrans White Stripe 110cm 27cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘White Stripe’ is a popular cultivar prized within the trade houseplant market for its striking variegated foliage and adaptable nature. This evergreen species features broad, lance-shaped leaves prominently marked with creamy white stripes that enhance its visual appeal in any indoor setting. Typically supplied at approximately 110cm in height with a 27cm pot, it maintains a compact, upright growth habit suited to a range of commercial interiors and garden centre environments. Its reliable performance and robust constitution make it an essential inclusion within wholesale plant supply, supporting efficient stock management and consistent retail presentation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragrans ‘White Stripe’ is characterised by glossy green leaves with distinctive white variegation along the centre, offering a textured and architecturally elegant look. Its upright, cane-like growth habit creates a strong, structural form that lends itself to vertical display arrangements. The plant tolerates a wide range of light conditions, thriving in low to bright indirect indoor light, which ensures versatility across various retail and commercial interiors. It also demonstrates resilience to irregular watering routines, making it suitable for environments where maintenance may vary. The moderate upkeep required and tolerance to handling facilitate ease of merchandising and staff management in retail settings. Additionally, the visually striking variegation retains clarity even under lower light, enhancing merchandising appeal over time.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Dracaena fragrans ‘White Stripe’ for its dependable, high-quality presentation that remains consistent across supply batches, contributing to straightforward stock rotation. While natural variation in variegation intensity is present, it is carefully managed to maintain overall uniformity relevant to premium wholesale plant supply standards. Its adaptability across retail garden centres, interiors plant suppliers, and commercial sectors makes it highly versatile for multiple sales channels. Continued demand is supported by its iconic foliage and ease of care, ensuring it remains a core offering within many trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis cultivar is suited to a variety of retail and commercial settings such as houseplant benches, office lobby installations, interior landscaping, and gift-ready plant collections. Its moderate size and vertical habit allow it to perform well as both a standalone feature plant and a complement to mixed displays. The adaptability to different lighting and humidity levels contributes to its longevity and consumer satisfaction in each placement type. It is frequently used to enhance interior spaces where visual impact combined with practicality is valued.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘White Stripe’ benefits from a durable foliage structure and growth habit that support an extended shelf life under normal retail conditions, reducing losses during handling and display. It is commonly available in volume for repeat wholesale supply, aiding efficient procurement and consistent product availability. The plant’s robustness facilitates straightforward transport and handling procedures, limiting damage risk in transit and point-of-sale situations. Consistent foliage quality and structure at dispatch ensure a strong, marketable presentation that meets trade expectations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans ‘White Stripe’ requires a moderate care level that is well-suited to retail environments and occasional commercial maintenance routines.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad spectrum of indoor lighting, from low to bright indirect, enhancing suitability across varied retail and interiors conditions.  \u003c\/li\u003e\n\u003cli\u003eThe plant demonstrates resilience to infrequent or inconsistent watering, proving well-adapted to variable care standards found in wholesale plant supply chains.  \u003c\/li\u003e\n\u003cli\u003eIts upright, cane-like growth habit allows efficient merchandising and display, optimising shelf space and visual impact.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar holds strong commercial suitability within retail outlets, interior design projects, and wholesale plant suppliers due to its consistent quality and appeal.  \u003c\/li\u003e\n\u003cli\u003eRobust handling characteristics ensure durability during transport and prolonged in-store display, reducing shrinkage and damage.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf variegation exists but is managed to maintain uniformity that supports customer expectation and retail presentation needs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"27cm Pot \/ 110cm","offer_id":56363414618438,"sku":"P114298-110cm-27cm-dfws-45","price":66.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/92D468145FDAF042A88E9790D717F644DE2F3B3122780FEE16789BC214DC9B17.jpg?v=1779313482","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-white-stripe-110cm-27cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}