{"product_id":"dracaena-fragrans-white-jewel-170cm-27cm-pot","title":"Dracaena fragrans White Jewel 170cm 27cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans 'White Jewel' is a well-established cultivar within the Dracaena genus, prized for its striking variegated foliage and reliable growth habit. This plant is characterised by its upright, cane-like stems which support lush, arching leaves edged in creamy white variegation, creating a visually appealing contrast against the deep green centre. Commonly reaching heights of around 170cm in a 27cm pot, it performs consistently well in indoor environments, making it a popular choice within wholesale plant supply and trade houseplants ranges.\u003c\/p\u003e\u003cp\u003eRenowned for its robustness and adaptability, ‘White Jewel’ suits a variety of interior conditions, which supports its ongoing demand in retail and commercial interiors markets. Its tolerance to variable light levels and moderate watering regimes enhances its appeal to both retailers and end consumers. As a specimen plant, it offers a structured yet elegant form, ideal for adding height and interest to mixed plant displays or architectural interiorscapes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eDracaena fragrans 'White Jewel' features elongated, lance-shaped leaves with a glossy texture, showcasing creamy white margins that contrast sharply with its dark green central colouring. Its upright growth habit produces cane-like stems that provide strong structural presence while maintaining a bushy canopy of foliage. This cultivar tolerates a range of indoor light conditions, including bright indirect light and moderate shade, making it versatile for various indoor locations.\u003c\/p\u003e\u003cp\u003eIt demonstrates resilience to irregular watering and adapts well to typical indoor humidity levels, reducing the risk of stress during handling or transit. Maintenance requirements are low, with minimal pruning needed to maintain an attractive shape, an advantage for wholesale and retail environments where easy handling is essential. Additionally, its uniform growth and predictable variegation patterns make it a reliable choice for display and merchandising.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Dracaena fragrans 'White Jewel' for its consistent quality and uniform appearance across supply batches, ensuring reliable presentation in wholesale plant supply pipelines. The cultivar exhibits controlled natural variation, with leaf variegation patterns remaining stable and predictable, which simplifies buyer selection processes. Its adaptability allows it to perform well across diverse commercial channels, including retail plant sections, interior plant design schemes, and office installations.\u003c\/p\u003e\u003cp\u003eOngoing demand is supported by the plant’s classical appearance and durability, which align with customer expectations for trade houseplants that combine ornamental appeal with practicality. Its stature adds dimension to interior green displays without requiring extensive maintenance, making it a preferred choice for bulk supply agreements.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis plant is ideally placed on houseplant benches where its height and variegation attract customer attention and encourage impulse sales. It also thrives in office environments where indirect lighting is common, contributing to professional and welcoming interior atmospheres. In commercial settings, ‘White Jewel’ functions effectively within interior landscaping installations, adding vertical interest without encroaching on workspace.\u003c\/p\u003e\u003cp\u003eRetailers also benefit from merchandising it alongside complementary foliage plants in gift-ready or luxury plant ranges, leveraging its aesthetic qualities to enhance product appeal. These placement strategies are effective due to the plant’s ability to maintain a healthy appearance over extended retail periods.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eDracaena fragrans 'White Jewel' has a strong shelf life and displays good visual durability, retaining vibrant variegation in retail environments. It is well-suited to volume and repeat wholesale supply as its growth habit and maintenance needs facilitate consistent plant quality. The sturdy stems and foliage tolerate handling and transport with minimal damage, supporting efficient logistics for large-scale plant distribution.\u003c\/p\u003e\u003cp\u003eMerchandising benefits from the plant’s reliable form and predictable size at point of sale, reducing variability and increasing buyer confidence. Its moderate size and structural form also optimise use of retail space without requiring excessive pruning, streamlining staff workload in busy garden centres and plant departments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans 'White Jewel' requires low to moderate care, suitable for both retail and commercial maintenance regimes.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad spectrum of indoor lighting conditions, from bright indirect light to moderate shade, facilitating diverse placement options.  \u003c\/li\u003e\n\u003cli\u003eThe plant’s watering tolerance is notable for coping with irregular schedules, supporting resilience during retail and interiors use.  \u003c\/li\u003e\n\u003cli\u003eIts upright, cane-stemmed growth habit enables efficient merchandising and display, adding vertical interest in mixed plant collections.  \u003c\/li\u003e\n\u003cli\u003eCommercially suitable for retail environments, interiorscape projects, and wholesale plant supply due to its reliable aesthetics and adaptability.  \u003c\/li\u003e\n\u003cli\u003eHandling and transport benefit from the plant’s sturdy stems and tough foliage, reducing damage risk during distribution.  \u003c\/li\u003e\n\u003cli\u003eNatural variegation is stable and controlled, ensuring uniform visual appeal across trade houseplants and wholesale batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"27cm Pot \/ 170cm","offer_id":56502062842182,"sku":"P114302-170cm-27cm-dfwj-44","price":73.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/193C1FB32140A9AF19589D7D0C0A1D48FBBD2D7DD3686D0663EA72BD95957F37.jpg?v=1779314046","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-white-jewel-170cm-27cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}