{"product_id":"dracaena-fragrans-white-jewel-170cm-27cm-pot-drwje12963","title":"Dracaena fragrans White Jewel 170cm 27cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans 'White Jewel' is a striking cultivar within the Dracaena genus, highly regarded for its decorative foliage and robust growth characteristics. This plant typically reaches an impressive height of around 170cm, making it a notable feature in interior planting schemes. The substantial 27cm pot size supports a mature specimen ideal for wholesale plant supply and trade houseplants collections. Its reliable growth habit and enduring visual appeal contribute to its status as a staple choice for nursery stock and commercial interiors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe 'White Jewel' cultivar is distinguished by its glossy, dark green leaves accentuated with creamy white stripes, providing a vibrant and textured aesthetic. It maintains an upright, architectural growth habit, which adds height and structure to displays. This Dracaena shows excellent adaptability to varying indoor light levels, thriving in low to bright indirect light without significant stress. It tolerates irregular watering reasonably well, making it suitable for environments with inconsistent care routines. Maintenance requirements are low, as it requires minimal pruning and handles transport shock efficiently. Additionally, its clean foliage and upright form make it an ideal candidate for prominent merchandising and display in retail settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers consistently select Dracaena fragrans 'White Jewel' because it performs reliably across propagation batches, ensuring uniform quality and presentation. While natural variation in leaf patterning occurs, it is controlled to maintain commercial consistency. This cultivar’s versatility enables it to suit multiple trade channels, including garden centres, commercial interiors, and specialist houseplant retailers. Its ongoing relevance within core trade houseplant ranges is reinforced by stable customer demand and appeal in both domestic and corporate environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eIn retail settings, this Dracaena is frequently placed on houseplant benches where its height and striking variegation attract consumer attention. It also thrives in office installations, offering an impactful natural feature that requires minimal maintenance. Commercial interiors benefit from this plant’s ability to enhance aesthetic appeal without bulky upkeep. Additionally, its mature size and clean presentation make it an excellent addition to gift-ready ranges or premium display zones.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eDracaena fragrans 'White Jewel' has a strong shelf life and durability under typical retail conditions, retaining foliage quality and overall form over extended periods. It is well suited for volume wholesale supply due to its steady growth rate and manageable size. Handling during transport is straightforward, with the plant demonstrating resilience to common transit stresses. Consistency of presentation is high at the point of sale, making it a dependable choice within trade houseplants ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRequires low to moderate care, making it suitable for retail environments and commercial maintenance programmes with limited resource availability.  \u003c\/li\u003e\n\u003cli\u003eExhibits strong tolerance to mixed indoor lighting conditions, performing well in both shaded and bright indirect light environments commonly found in trade interiors.  \u003c\/li\u003e\n\u003cli\u003eDisplays good resilience to variable watering routines, reducing the risk of stress or decline in less intensively managed settings.  \u003c\/li\u003e\n\u003cli\u003eGrows upright with a compact architectural form that maximises space efficiency and ease of display in retail and commercial installations.  \u003c\/li\u003e\n\u003cli\u003eFits well within wholesale plant supply and trade houseplants categories due to consistent quality and broad market appeal.  \u003c\/li\u003e\n\u003cli\u003eDemonstrates durable foliage and stem strength, allowing for reliable transport and handling across distribution stages.  \u003c\/li\u003e\n\u003cli\u003eNatural variations in variegation pattern exist but are managed to ensure a consistent customer experience and presentation quality.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"27cm Pot \/ 170cm","offer_id":57225452945734,"sku":"DRWJE12963-170cm-27cm-dfwj-44","price":84.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/9F2AE00B0F375371538C7C394760E38F7A48C11DACFC699E6F7E6FFB022EE676.jpg?v=1788122187","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-white-jewel-170cm-27cm-pot-drwje12963","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}