{"product_id":"dracaena-fragrans-white-jewel-140cm-24cm-pot","title":"Dracaena fragrans White Jewel 140cm 24cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘White Jewel’ is a popular cultivar within the Dracaena genus, widely appreciated for its decorative variegated foliage and robust growth habit. This evergreen houseplant typically reaches a height of approximately 140cm when supplied in a 24cm pot, making it a striking yet manageable addition to interior environments. Renowned for its resilience and attractive form, it reliably performs well across wholesale plant supply networks and maintains consistent quality within diverse trade houseplant ranges.\u003c\/p\u003e\u003cp\u003eThe plant features broad, glossy leaves marked by distinctive creamy white stripes that provide a visually appealing contrast against the rich green background. Its upright and branching growth habit presents a sculptural presence suited to a variety of indoor spaces. The combination of ornamental foliage and manageable size makes Dracaena fragrans ‘White Jewel’ a dependable product for volume growers and retailers alike.\u003c\/p\u003e\u003cp\u003eIts adaptability to indoor lighting conditions and tolerance of routine care variations contribute to its status as a preferred choice in wholesale contexts. These characteristics also support efficient transport and retail display, important factors in maintaining its commercial viability from nursery to customer.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘White Jewel’ exhibits striking variegated foliage with creamy-white variegation that adds interest and brightness to shaded interiors. The leaves have a smooth, glossy texture which enhances their overall visual appeal during retail display.\u003c\/p\u003e\u003cp\u003eThis cultivar grows with a well-defined, upright habit producing multiple stems that create a balanced, architectural form. Its stature of around 140cm is ideal for creating focal points without overwhelming indoor spaces.\u003c\/p\u003e\u003cp\u003eIt exhibits moderate light tolerance and adapts well to a variety of indoor lighting conditions including low and indirect light environments commonly found in both retail and commercial interiors. \u003c\/p\u003e\u003cp\u003eThe plant demonstrates resilience to inconsistent watering regimes, tolerating occasional drought and recovery without significant decline in appearance. This feature makes it suitable for commercial environments with variable maintenance levels.\u003c\/p\u003e\u003cp\u003eMaintenance requirements are relatively low, facilitating easy handling for retail staff and end users, and minimising post-sale complaints. It requires only occasional pruning to maintain shape and remove any damaged leaves.\u003c\/p\u003e\u003cp\u003eThe compact pot size of 24cm supports effective merchandising, allowing the plant to be transported and displayed efficiently alongside other trade houseplants without occupying excessive space.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers consistently select Dracaena fragrans ‘White Jewel’ due to its proven reliability and consistent aesthetic quality across production batches. This dependability reduces risks associated with variations in visual appeal or growth habit, a critical consideration for wholesale plant supply.\u003c\/p\u003e\u003cp\u003eWhile natural leaf variegation may vary slightly between individual plants, this variation is carefully managed to ensure it remains within commercially acceptable parameters, maintaining uniformity for retail presentation.\u003c\/p\u003e\u003cp\u003eIts versatility extends across multiple trade channels, including garden centre retail ranges, commercial interiors projects, and wholesale volume sales, underscoring its broad market appeal.\u003c\/p\u003e\u003cp\u003eThe ongoing demand for variegated Dracaena cultivars reinforces its standing as a core offering in trade houseplant ranges, reflecting sustained consumer interest and relevance within contemporary plant retail trends.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis Dracaena variety is ideally positioned in customer-facing retail environments such as houseplant benches and garden centre foliage displays due to its eye-catching variegation and manageable size. \u003c\/p\u003e\u003cp\u003eIn office installations, its upright habit and moderate height contribute positively to interior aesthetics without occupying excessive desk or floor space. It performs well in low to moderate light workplace conditions, helping retain its ornamental value.\u003c\/p\u003e\u003cp\u003eCommercial interiors benefit from its robust constitution and ability to withstand typical care routines, making it a popular choice for lobby areas, hotel foyers, and retail interiors.\u003c\/p\u003e\u003cp\u003eIts gift-ready appeal is also notable, with the 24cm pot size offering a suitable balance between presentation and practicality for end consumers seeking indoor greenery.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘White Jewel’ demonstrates excellent shelf life and durability under typical retail conditions, retaining leaf colour and plant form for extended display periods. This resilience supports reduced stock losses and improved turnover.\u003c\/p\u003e\u003cp\u003eIts size and consistent growth habit lend themselves well to volume and repeat wholesale supply, allowing growers to plan production schedules effectively to meet demand.\u003c\/p\u003e\u003cp\u003eHandling and transport are facilitated by the sturdy stems and compact pot size, minimising damage risk during logistics and merchandising processes.\u003c\/p\u003e\u003cp\u003eUniformity of appearance at the point of sale is a key commercial benefit, enabling retailers to offer a consistent and attractive product that supports customer satisfaction and repeat business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘White Jewel’ requires a low to moderate level of care, suited to both retail environments and commercial facility maintenance routines. It tolerates a range of indoor lighting conditions, from low light to indirect natural light, making it adaptable for varied retail displays or office placements.\u003c\/p\u003e\u003cp\u003eThe plant’s resilience to irregular watering enhances its suitability for settings where care schedules may not be strictly maintained. Its upright, multi-stemmed growth habit is well suited to efficient merchandising and display, providing a strong visual impact without excessive space requirements.\u003c\/p\u003e\u003cp\u003eThis cultivar is commercially suitable across retail, interiors, and wholesale plant supply channels, delivering reliable quality and consumer appeal. It benefits from robust handling characteristics, maintaining good condition throughout transport and in-store display.\u003c\/p\u003e\u003cp\u003eNatural variation in leaf variegation is present but managed within consistent trade parameters, ensuring each plant meets the expectations of wholesale buyers and retail customers alike.\u003c\/p\u003e","brand":"HIP","offers":[{"title":"24cm Pot \/ 140cm","offer_id":56363374903622,"sku":"P114302-140cm-24cm-dfwj-44","price":45.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/148718A55251DCA48E58B5F90AC27B0500A9E77960A63AE2774D4D92721E0384.jpg?v=1779313462","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-white-jewel-140cm-24cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}