{"product_id":"dracaena-fragrans-surprise-140cm-24cm-pot-drsurp0963","title":"Dracaena fragrans Surprise 140cm 24cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans ‘Surprise’ is a popular cultivar within the Dracaena genus, admired for its striking variegated foliage and architectural presence. This cultivar typically reaches around 140cm in height when supplied in a 24cm pot, making it a substantial and visually appealing option for indoor plant displays. Its evergreen leaves, adorned with creamy-yellow stripes set against rich green, create an eye-catching contrast that performs reliably within wholesale plant supply and trade houseplant ranges due to its consistent growth patterns and robust nature.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Dracaena fragrans ‘Surprise’ is characterised by broad, lance-shaped leaves with distinctive cream and green variegation that adds depth and texture to indoor environments. It has an upright, tree-like growth habit supported by thick stems, providing a strong structural form suited to a variety of display configurations. This cultivar tolerates a range of light conditions, thriving in low to bright indirect light, which makes it highly adaptable across different indoor environments. Watering tolerance is notable, with the plant demonstrating resilience to occasional under- and over-watering, easing maintenance for retail customers. Its low-maintenance nature simplifies handling in retail settings, reducing losses during transportation and display. Additionally, the natural variegation enhances merchandising appeal, attracting consumer interest through dynamic colour variation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Dracaena fragrans ‘Surprise’ for its commercial reliability and consistent performance across supply batches, which is crucial for maintaining stock quality. The natural variation in leaf pattern is well-managed, ensuring each plant maintains the signature striped appearance while providing subtle uniqueness. Its versatility makes it suitable across retail, interiors, and commercial channels, fulfilling multiple market needs. Moreover, the cultivar’s ongoing demand within core trade houseplant ranges underpins its continued relevance for wholesalers and retailers alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis Dracaena performs exceptionally well in various retail settings including houseplant benches, office environments, and interior landscaping displays. Its sturdy form and height contribute to making it a standout feature in office installations, where it adds a touch of greenery and enhances aesthetics without requiring intense care. In retail locations, the striking variegation attracts consumer attention, making it a preferred choice for gift-ready plant ranges and interior decor applications. Its ability to cope with typical indoor conditions ensures it maintains visual appeal throughout the sales process.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans ‘Surprise’ exhibits a durable shelf life suitable for retail conditions, retaining its vibrant foliage and structural integrity through transit and display periods. It is well-suited to volume wholesale plant supply due to consistent growth and uniform potting standards, aiding in reliable stock replenishment. Handling considerations highlight its sturdy stems and leaves, which withstand transportation stress and reduce damage incidence. The cultivar’s uniform presentation at point of sale supports effective merchandising, contributing positively to overall customer satisfaction and sales conversion.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDracaena fragrans ‘Surprise’ requires a low to moderate care level, fitting well with retail and commercial maintenance capabilities.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of indoor light conditions, thriving under variable indirect light typically found in trade houseplant environments.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is strong, with resilience to occasional over- or under-watering enhancing overall plant durability.  \u003c\/li\u003e\n\u003cli\u003eThe upright growth habit and structural form facilitate efficient merchandising and display in both small and large retail formats.  \u003c\/li\u003e\n\u003cli\u003eCommercially suitable for retail, interiors, and wholesale plant supply channels, providing flexibility for diverse business needs.  \u003c\/li\u003e\n\u003cli\u003eHandling and transport robustness minimise damage risk, ensuring plant quality during delivery and presentation phases.  \u003c\/li\u003e\n\u003cli\u003eNatural leaf variegation delivers consistent visual interest while accommodating slight pattern variation between individual specimens.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"24cm Pot \/ 140cm","offer_id":57356834505030,"sku":"DRSURP0963-140cm-24cm-dfs-41","price":53.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/ED24A3372C288353CBFBAE3CD23EB11E5A1B9EB5F1A508463B166FE52343DFF5_8a17f7e7-32da-495e-8b7a-dde8c099c63c.jpg?v=1789227027","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-surprise-140cm-24cm-pot-drsurp0963","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}