{"product_id":"dracaena-fragrans-dorado-90-60-30-140cm-24cm-pot","title":"Dracaena fragrans Dorado 90-60-30 140cm 24cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans Dorado is a popular cultivar within the Dracaena genus, renowned for its striking variegated foliage and reliable performance as an indoor houseplant. This selection is characterised by broad, sword-shaped leaves edged in vibrant yellow alongside deep green centres, offering an immediate visual impact. Growing to a typical height of approximately 140cm when supplied in a 24cm pot, it combines an upright, architectural form with manageable dimensions that suit diverse interior environments. Its robustness and adaptability make it a consistently dependable choice for wholesale plant supply and trade houseplants, providing retailers with a product that balances ornamental appeal and reliable cultivation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragrans Dorado features a glossy, smooth texture with a distinctive yellow margin that contrasts strikingly against the deep green leaf centres. It exhibits a compact, clumping growth habit with a well-defined vertical structure, often producing multiple stems that enhance its full, tropical appearance. This cultivar tolerates a wide range of light conditions, thriving in moderate to low indoor light environments, which increases its versatility for various settings. It displays considerable watering tolerance, able to withstand slight irregularities in hydration without rapid decline, making it suitable for locations with varied care regimes. Maintenance requirements are minimal, as it rarely demands intensive pruning or specialized treatment, simplifying routine handling in retail. Additionally, its structural form lends itself well to both solo presentations and grouped displays, aiding visual merchandising efforts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Dracaena fragrans Dorado for its consistent commercial reliability, often reflected in uniform quality and growth rates across supply batches. While some natural variation in leaf variegation and stem branching may occur, it is tightly controlled to ensure a cohesive look for retail environments. The plant’s versatility is evident in its suitability for retail outlets, commercial interiors, and home décor markets, providing broad appeal across buyer segments. It maintains ongoing demand as a core product in trade houseplants ranges due to its combination of easy care, adaptability, and strong aesthetic appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis cultivar is well suited for placement on houseplant retail benches where shoppers can easily appreciate its ornamental leaf patterning. In offices, Dracaena fragrans Dorado adds vertical greenery with minimal maintenance, enhancing spatial aesthetics without requiring direct sunlight. It performs reliably in commercial interior displays, including lobbies and waiting areas, due to its tolerance of indirect lighting and variable watering. Furthermore, its size and shape make it a favourable option within gift-ready plant ranges, offering a statement plant that appeals to discerning consumers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eDracaena fragrans Dorado offers an extended shelf life under typical retail conditions, maintaining leaf vibrancy and structural integrity for several weeks post-delivery. It is suited to volume and repeat wholesale plant supply due to its uniform growth habit and resilience to transport stress. Handling is straightforward, with robust foliage less prone to mechanical damage during loading, transit, and unpacking. The plant presents consistently at point of sale, allowing retailers to plan displays confidently and reduce losses associated with variability or fragility.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans Dorado requires low to moderate care, ideally suited to both retail and commercial maintenance schedules with minimal intervention.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of indoor light levels from moderate indirect light to lower luminosity conditions, increasing placement flexibility.  \u003c\/li\u003e\n\u003cli\u003eThe plant demonstrates good watering tolerance, tolerating some neglect without rapid decline, which benefits varied watering routines in retail and interiors.  \u003c\/li\u003e\n\u003cli\u003eIts upright, clumping growth habit supports efficient merchandising, allowing space-saving yet visually impactful displays.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable across retail, interiors, and wholesale plant supply channels, reflecting broad market demand.  \u003c\/li\u003e\n\u003cli\u003eHandling and durability are strong points, contributing to fewer losses during transport and a reliable presentation in-store.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in foliar variegation is generally controlled, offering consistent aesthetic appeal without significant batch differences.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"24cm Pot \/ 140cm","offer_id":56214744105286,"sku":"Q0010088-140cm-24cm-dfd-48","price":46.57,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x85554C87BE86A20B1216B8302A207B0CF311CC5C.jpg?v=1773855303","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-dorado-90-60-30-140cm-24cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}