{"product_id":"dracaena-fragrans-dorado-170cm-34cm-pot-drdor120car","title":"Dracaena fragrans Dorado 170cm 34cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans ‘Dorado’ is a popular cultivar within the Dracaena genus, renowned for its striking variegated foliage and robust growth habit. It features long, arching leaves predominantly green with striking yellow-gold stripes running down the centre, creating vibrant visual appeal in any indoor environment. This cultivar performs reliably across wholesale plant supply due to its adaptability, ease of care, and consistent quality, making it a staple choice within professional trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Dracaena fragrans ‘Dorado’ is characterised by glossy, lance-shaped leaves with bright yellow variegation contrasting against deep green margins, adding texture and vibrancy to interior spaces. It has an upright, cane-like growth habit, developing a visually striking structural form that suits both modern and traditional settings. The plant tolerates a broad range of indoor light conditions, thriving in moderate to bright indirect light but remaining resilient under lower light levels. Dracaena fragrans ‘Dorado’ also exhibits considerable watering tolerance and can withstand occasional neglect, making it suitable for varying care routines. It requires minimal maintenance, with occasional pruning to remove old foliage, which facilitates convenient handling in retail environments. Additionally, its height of approximately 170cm in a 34cm pot presents well in merchandising contexts by offering both presence and ease of display.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers favour Dracaena fragrans ‘Dorado’ because of its commercial reliability and consistent visual appeal across supply batches, giving confidence in stock quality. The natural variation in leaf variegation is well-managed within cultivation, ensuring a uniform and marketable product for wholesale plant supply. It is versatile across multiple channels, effectively serving retail garden centres, commercial interiors, and houseplant specialist traders. Additionally, its enduring popularity within trade houseplants ensures ongoing demand, supporting repeat orders and consistent sales performance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar is suitable for retail benches, office environments, and interior design installations due to its decorative foliage and manageable size. It performs well in these placements because it adds height and colour contrast to mixed plant displays and thrives without direct sunlight, common in workplaces and retail interiors. Dracaena fragrans ‘Dorado’ is also well-suited for use in service counters or gift-ready ranges, providing visual impact without requiring expert maintenance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThe plant demonstrates an extended shelf life under typical retail conditions, remaining healthy and attractive throughout the sales cycle. It is well-suited for volume supply and repeat orders due to its straightforward cultural requirements and robust nature. Handling and transport are straightforward, as the structural form and pot size reduce damage risk during transit. Consistency of presentation at sale points is maintained through controlled variegation and quality nursery standards, assuring a reliable product for wholesale plant supply.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDracaena fragrans ‘Dorado’ requires a low to moderate care level, making it practical for retail and commercial maintenance settings.  \u003c\/li\u003e\n\u003cli\u003eIt exhibits broad light tolerance, performing reliably in mixed indoor lighting environments typical of retail and office conditions.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows good watering resilience, coping well with occasional deviations from strict irrigation schedules.  \u003c\/li\u003e\n\u003cli\u003eIts upright growth habit supports efficient merchandising by maximising vertical presence in display areas.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suited to retail, interiors, and wholesale plant supply channels due to its visual appeal and adaptability.  \u003c\/li\u003e\n\u003cli\u003eDurable foliage and structure facilitate handling, transport, and display without significant risk of damage.  \u003c\/li\u003e\n\u003cli\u003eNatural leaf variegation is consistently managed, offering uniformity important for bulk trade houseplants and customer satisfaction.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"34cm Pot \/ 170cm","offer_id":57357223952710,"sku":"DRDOR120CAR-170cm-34cm-dfd-39","price":158.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/6533BEE8F37034886125803E490020DF7C19C3D2446A1664DE7D2D431DA2F695_6ef44169-76ee-41e3-83ed-d28c666c0cf1.jpg?v=1789235568","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-dorado-170cm-34cm-pot-drdor120car","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}