{"product_id":"dracaena-fragrans-dorado-170cm-27cm-pot","title":"Dracaena fragrans Dorado 170cm 27cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans ‘Dorado’ is a popular cultivar within the Dracaena genus, well-regarded for its striking variegated foliage and upright growth habit. This tropical evergreen thrives as an indoor focal plant, typically reaching heights around 170cm when supplied in 27cm pots, making it a commanding presence in both residential and commercial interiors. Its reliable performance, combined with ease of cultivation, secures its strong position within wholesale plant supply and trade houseplants ranges, meeting the needs of garden centres, retailers, and commercial interiors plant suppliers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Dracaena fragrans ‘Dorado’ is its most distinctive attribute, displaying long, arching leaves with prominent golden-yellow stripes that contrast vividly against a deep green background. Its leathery leaf texture adds a lush, structured aesthetic that is visually appealing in various landscape and interior design settings. The plant develops an upright, cane-like growth habit that supports vertical display and space-efficient merchandising. It adapts well to moderate and low light indoor environments, enhancing its versatility in a range of interior lighting conditions. Dracaena fragrans ‘Dorado’ demonstrates resilience to inconsistent watering and can tolerate short periods of drought, which reduces maintenance challenges in retail contexts. Maintenance requirements are low; it requires minimal pruning and shows strong durability during handling, transport, and display in retail settings. This cultivar also benefits from a compact root system relative to its height, allowing for supply in larger container formats without exceeding usual shelving dimensions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers consistently select Dracaena fragrans ‘Dorado’ for its commercial reliability and consistent growth performance across multiple supply batches, ensuring dependable stock quality throughout seasonal fluctuations. Natural variation in foliage patterning is managed carefully to maintain strong cultivar identity and customer appeal. This plant’s adaptability extends across retail outlets, interior landscaping projects, and commercial office environments, broadening its application scope across the plant trade sectors. Its ongoing popularity reflects continuous consumer demand for low-maintenance, visually distinct houseplants within core trade houseplants ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans ‘Dorado’ is well suited for retail placement on houseplant benches, where its vibrant foliage and size attract visual interest. It performs exceptionally in office installations, contributing to vertical greenery without demanding extensive upkeep or lighting adjustments. Interior landscape displays benefit from its structural form and colour contrast, allowing it to function as a standalone specimen or paired with complementary foliage. Gift-ready ranges also find value in this cultivar due to its robust constitution and striking appearance, making it a desirable option for a broad customer demographic.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans ‘Dorado’ exhibits extended shelf life and durability under standard retail conditions, maintaining foliar integrity and colour throughout typical display periods. It is well suited to volume and repeat wholesale plant supply due to its reliable propagation and transport resilience. Handling and packaging are straightforward, with good resistance to mechanical damage during transit and in-store movement. Consistency in visual presentation and plant stature at the point of sale supports effective merchandising and customer satisfaction.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDracaena fragrans ‘Dorado’ requires a low maintenance care regime suitable for retail and commercial environments, reducing labour costs.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of light conditions, including moderate to lower indoor light, enhancing placement flexibility.  \u003c\/li\u003e\n\u003cli\u003eThe plant demonstrates resilience to irregular watering, contributing to its suitability for less attentive care routines.  \u003c\/li\u003e\n\u003cli\u003eIts upright growth habit offers efficient use of vertical space, aiding display and merchandising in trade and retail environments.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar performs well across retail, interiors, and wholesale plant supply channels, meeting diverse commercial needs.  \u003c\/li\u003e\n\u003cli\u003eIt is robust in handling and durable during transportation, minimising losses and ensuring quality at point of sale.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf variegation is controlled, preserving the distinctive ‘Dorado’ appearance to support brand consistency in trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"27cm Pot \/ 170cm","offer_id":56694592274758,"sku":"DRDOR12963-170cm-27cm-dfd-39","price":73.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/5746211655388A891F759CB6AA1E6A14F9E56A32F3603E33C2D3977133A71A7A.jpg?v=1780352224","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-dorado-170cm-27cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}