{"product_id":"dracaena-fragrans-dorado-140cm-27cm-pot","title":"Dracaena fragrans Dorado 140cm 27cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans ‘Dorado’ is a popular tropical houseplant cultivar known for its striking golden-yellow variegated foliage. This upright, cane-like plant typically reaches heights of around 140cm when supplied in a 27cm pot, making it an impressive feature for indoor spaces. Its robust growth habit, combined with reliable adaptability, ensures it performs consistently well within wholesale plant supply and trade houseplant ranges, providing retailers with a dependable product suitable for various commercial and interior environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans ‘Dorado’ displays broad, lance-shaped leaves with vivid golden-yellow and green variegation that adds a vibrant splash of colour and texture in retail and interior settings. The plant grows in a columnar form with sturdy stems that provide a strong architectural presence, ideal for visual impact. It tolerates a wide range of light levels, from bright indirect light to moderate shade, which enhances its versatility in diverse indoor environments. This cultivar shows resilience to irregular watering, making it a forgiving choice in both retail and commercial maintenance. The low maintenance demands and ease of handling simplify display and customer interaction in stores. Additionally, ‘Dorado’ lends itself well to gift-ready packaging or bulk merchandising due to its attractive appearance and consistent performance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Dracaena fragrans ‘Dorado’ primarily for its dependable commercial reliability, with consistent quality and growth characteristics across supply batches. The natural variation in leaf variegation is controlled and stable, supporting predictable merchandising and consumer appeal. Its versatility extends beyond retail, proving popular in commercial interiors and office installations where longevity and aesthetic appeal are crucial. Ongoing demand within core trade houseplant ranges reflects its established status as a staple, helping suppliers maintain a strong, saleable inventory.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003e‘Dorado’ is well suited for a variety of retail placements including houseplant benches, retail interiors, and corporate office environments. Its tolerance to lower light levels makes it particularly suitable for office desk areas and interior display zones where natural light is limited. The plant’s architectural form also enhances visual interest in showroom floors or lobbies, while its compact root system facilitates attractive potting suitable for gift-focused displays. Retailers benefit from the plant’s long-lasting foliage and ease of care, which supports customer satisfaction post-purchase.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans ‘Dorado’ maintains excellent shelf life and durability under standard retail conditions, allowing sufficient time on display without significant degradation. Its suitability for volume or repeat wholesale plant supply is enhanced by its uniform tray compatibility and ease of packing. The plant handles transport well, with sturdy stems and dense foliage reducing damage risk during distribution. Its consistent presentation at point of sale ensures that retailers can reliably offer a high-quality appearance that meets customer expectations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDracaena fragrans ‘Dorado’ requires low to moderate care, making it suitable for retail and commercial maintenance environments.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a variety of indoor lighting conditions including bright indirect light and moderate shade, suitable for mixed indoor environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant is resilient to inconsistent watering, helping it endure varied care routines typical in retail or office settings.  \u003c\/li\u003e\n\u003cli\u003eIts upright, columnar growth habit supports efficient shelving and display, maximising space utilisation in retail and interiors.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar is highly suitable for wholesale plant supply, retail sales, and integration into commercial interiors plant schemes.  \u003c\/li\u003e\n\u003cli\u003eSturdy stems and dense foliage contribute to excellent handling durability and reduce damage risk during transport and display.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf variegation is controlled, offering a consistent appearance that supports reliable presentation and merchandising.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"27cm Pot \/ 140cm","offer_id":56958187831622,"sku":"DRDOR096315-140cm-27cm-dfd-39","price":58.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/8B76AE119CE0D9AE116E2CE87669754392264EA5D9D2EFBCCD934E5C3C0B1620_7a0f393c-e163-4370-9d5f-567facb91737.jpg?v=1784113234","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-dorado-140cm-27cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}