{"product_id":"dracaena-fragrans-dorado-140cm-24cm-pot","title":"Dracaena fragrans Dorado 140cm 24cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans Dorado is a popular cultivar of the Dracaena genus, esteemed for its vibrant, golden-yellow foliage and robust growth habit. This plant typically reaches a height of around 140cm when grown in a 24cm pot, making it a striking yet manageable addition to interior environments. Its reliable growth and strong visual appeal contribute to its consistent inclusion within wholesale plant supply and trade houseplants collections aimed at retail and commercial customers. Known for thriving indoors, Dracaena fragrans Dorado performs well under various light and care conditions, reinforcing its reputation as a dependable product in the trade.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Dracaena fragrans Dorado is characterized by broad, lance-shaped leaves featuring striking yellow and green variegation, providing a vibrant and textured appearance. The plant exhibits an upright, clumping growth habit with strong, elegant stems that offer a structured yet natural form suitable for a range of interior styles. It has a good tolerance for low to medium light levels, adapting well to common indoor environments such as offices and retail spaces. Dracaena fragrans Dorado demonstrates resilience in watering routines, tolerating occasional watering inconsistencies without detriment to its overall health. Maintenance is straightforward, requiring only periodic cleaning of leaves and routine pruning, making it easy to handle and maintain in retail settings. Additionally, this cultivar’s visual impact and stature support effective merchandising, allowing for attractive display groupings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers favour Dracaena fragrans Dorado for its commercial reliability, with consistent growth and healthy appearance maintained across multiple supply batches. The cultivar’s variegation pattern is naturally varied but managed within trade tolerances to ensure uniformity in appearance, which simplifies handling and merchandising. Its versatility across retail, commercial interiors, and wholesale plant supply channels ensures it meets a broad spectrum of customer needs, enhancing its appeal. Demand for Dracaena fragrans Dorado remains strong within core trade houseplant ranges due to its striking foliage, adaptability, and ease of care, which supports ongoing product relevance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans Dorado performs well in a variety of retail and commercial placements. It is commonly positioned on houseplant benches where its vivid foliage attracts attention and encourages impulse purchases. In office environments, its upright form contributes to visually appealing installations that require minimal maintenance. Interior display areas benefit from the plant’s ability to thrive in moderate light and its tolerance of occasional care lapses. It is also a practical choice within gift-ready plant ranges, offering a balance of size, colour, and durability that appeals to end consumers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThe shelf life of Dracaena fragrans Dorado is notably robust, ensuring durability during transportation and extended display periods in retail conditions. It is well-suited to volume and repeat wholesale supplies due to its predictable growth rhythm and consistent presentation. Handling considerations include moderate weight and a sturdy structure, which facilitates ease of movement and display setup. The consistent variegation and height at point of sale contribute to reliable consumer expectations and support effective merchandising strategies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDracaena fragrans Dorado requires a moderate level of care, suitable for retail and commercial environments with standard maintenance schedules.  \u003c\/li\u003e\n\u003cli\u003eThe plant tolerates a range of indoor light levels, including low to medium light, making it adaptable across various interior settings.  \u003c\/li\u003e\n\u003cli\u003eIt demonstrates strong resilience to irregular watering, supporting durability in mixed retail and commercial care routines.  \u003c\/li\u003e\n\u003cli\u003eIts upright, clumping growth habit allows for efficient merchandising and effective use of retail display space.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar is commercially suitable for inclusion in retail, interior landscaping, and wholesale plant supply ranges, meeting diverse customer demands.  \u003c\/li\u003e\n\u003cli\u003eIts sturdy stems and durable leaves ensure safe handling and transport, reducing damage and waste in supply chains.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in foliage variegation occurs but is carefully managed to maintain consistent visual appeal across trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"24cm Pot \/ 140cm","offer_id":56694592799046,"sku":"DRDOR0963-140cm-24cm-dfd-39","price":45.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/41FF0AA0F779E4BAAC0BC9F1643780AA4C93E2EB3BA9E662376FF56A524D93DE.jpg?v=1780352268","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-dorado-140cm-24cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}