{"product_id":"dracaena-fragrans-dorado-120-90-60-30-170cm-27cm-pot","title":"Dracaena fragrans Dorado 120-90-60-30 170cm 27cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Dorado’ is a popular cultivar within the Dracaena genus, renowned for its striking variegated foliage and ease of cultivation. This tropical evergreen displays bold, lance-shaped leaves marked by vibrant yellow stripes contrasted against deep green centres, offering a distinctive and decorative appearance. Growing to an approximate height of 170cm in a 27cm pot, the plant presents a commanding yet elegant presence, making it a dependable choice within wholesale plant supply and trade houseplant ranges. Its robust growth habits and adaptability ensure reliable availability and strong customer appeal across multiple plant retail sectors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragrans ‘Dorado’ is characterised by glossy, strap-like leaves that feature vivid yellow variegation, creating a visually captivating contrast that enhances interior spaces. Structurally, the plant exhibits an upright growth habit with a cane-like stem, offering vertical form that suits contemporary interior styling. It tolerates low to moderate indoor light levels, thriving in a variety of indirect lighting conditions commonly found in homes and commercial settings. This cultivar demonstrates resilience to inconsistent watering, enabling it to withstand occasional neglect without significant decline. Maintenance requirements are low, as it requires minimal pruning and can be easily handled during retail display or transportation. Additionally, its vibrant foliage colour lends well to merchandising displays where visual impact is key.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Dracaena fragrans ‘Dorado’ for its consistent performance across different production batches, ensuring uniformity in appearance and growth habit. The natural variation in leaf variegation is well controlled, allowing for predictable and attractive specimens that meet quality standards. Its versatility makes it suitable across a range of retail environments, commercial interiors, and volume wholesale plant supply programmes. Demand remains steady due to its reputation as a classic yet contemporary houseplant that fits seamlessly into evolving plant trends and customer preferences.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis cultivar is ideally positioned in houseplant benches where its bold variegated foliage draws customer attention and stimulates purchases. It also performs well in office installations, contributing greenery and height without requiring extensive natural light. Interior plant displays benefit from its upright form and vivid colour, providing year-round interest and textural diversity. ‘Dorado’ is frequently included in gift-ready ranges due to its appealing aesthetics and low maintenance, making it a suitable choice for quick-turnover retail scenarios.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Dorado’ maintains good shelf life and durability under typical retail conditions, coping effectively with environmental fluctuations. It is well suited for volume or repeat wholesale plant supply due to its robust nature and stable growth rate. Handling and transport are facilitated by the plant’s sturdy structure and resistance to mechanical damage, minimising losses during distribution. Consistency at point of sale is high, with minimal variation in size and form, supporting ease of merchandising and buyer confidence.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans ‘Dorado’ requires low to moderate care, making it well suited for retail and commercial maintenance regimes where resources may vary.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of indoor light conditions, including low indirect light, thereby fitting diverse retail and office environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to irregular watering schedules, ensuring longevity despite varied customer care routines.  \u003c\/li\u003e\n\u003cli\u003eIts upright growth habit facilitates efficient use of display space and enhances visual merchandising options.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable for retail garden centres, commercial interiors projects, and wholesale plant supply due to its reliable performance.  \u003c\/li\u003e\n\u003cli\u003eRobust handling characteristics and transport resilience reduce damages during logistics and in-store handling.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf variegation is present but remains controlled to maintain an attractive, uniform appearance across batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"27cm Pot \/ 170cm","offer_id":56323444769094,"sku":"Q0010971-170cm-27cm-dfd-52","price":74.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0xD4474E04405FAF85907D1BB87CCEFE04BCE69ADC_594a1cc7-7d2e-48e8-a3d4-77e6bba5d6ae.jpg?v=1775524070","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-dorado-120-90-60-30-170cm-27cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}