{"product_id":"dracaena-fragrans-burley-90cm-34cm-pot-drbur34110","title":"Dracaena fragrans Burley 90cm 34cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans 'Burley' is a popular cultivar within the Dracaena genus, widely recognised for its striking foliage and reliable growth indoors. This plant typically reaches approximately 90cm in height when supplied in a 34cm pot, making it an excellent medium-sized option for both retail and commercial interiors. Its upright, cane-like stems bear dense clusters of broad, glossy leaves that add a touch of tropical elegance, while its robust nature ensures consistent performance across wholesale plant supply chains and trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragrans 'Burley' is a rich green with subtle variegation, offering a textured and visually appealing leaf surface that catches the eye without being overly bold. It demonstrates an upright, architectural growth habit with strong, cane-like stems that create a clean and structured silhouette. The plant exhibits excellent adaptability to various indoor lighting conditions, tolerating everything from low to bright indirect light, making it suitable for diverse interior environments. Dracaena fragrans 'Burley' shows resilience under variable watering routines, with a notable tolerance for occasional drought stress common in retail or office contexts. Maintenance requirements are relatively low, making it easy to handle within busy retail environments where ease of transport and display is essential. Additionally, its classic appearance and durability contribute to effective merchandising, placing it well within gift-ready ranges and interior design schemes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Dracaena fragrans 'Burley' for its proven commercial reliability and consistent quality through successive supply batches. The cultivar exhibits controlled natural variation, with uniform foliage and growth patterns that minimise surprises in presentation. Its versatility allows it to perform well across multiple retail and interiors channels, broadening its appeal to varied business sectors. The ongoing demand for resilient, low-maintenance greenery ensures that 'Burley' remains a relevant and dependable option within core trade houseplant offerings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDracaena fragrans 'Burley' is particularly effective on houseplant benches, where its structured form holds visual appeal alongside other popular foliage plants. It also performs well in office environments, offering a low-maintenance option that complements professional interiors without requiring intensive care. For commercial interior displays, its tropical aesthetic enhances spatial design, while its manageable size and durability allow it to be offered as part of gift-ready ranges that appeal to consumers seeking stylish, easy-care plants. These varied placements capitalise on the plant’s adaptability and decorative attributes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis Dracaena cultivar exhibits strong shelf life and durability under typical retail conditions, maintaining healthy foliage and form throughout the supply chain. It is well suited to volume and repeat wholesale plant supply, meeting demand for consistent, high-quality stock. Handling and transport are straightforward due to the plant’s sturdy stems and resilient leaf structure, reducing damage risk during movement and display. The consistent presentation at point of sale ensures confidence for retailers and wholesalers alike in delivering a reliable product that meets customer expectations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans 'Burley' requires low to moderate care, suitable for both retail environments and commercial maintenance programmes.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad range of indoor light levels, from low light corners to bright indirect conditions, supporting flexible placement options.  \u003c\/li\u003e\n\u003cli\u003eThe plant demonstrates strong resilience to varied watering schedules, recovering well from occasional under- or over-watering common in non-specialist care.  \u003c\/li\u003e\n\u003cli\u003eIts upright, cane-like growth habit lends itself well to efficient merchandising and creates an attractive vertical element in displays.  \u003c\/li\u003e\n\u003cli\u003eCommercially, it is highly suitable across retail, interiors, and wholesale plant supply sectors due to its dependable growth and appearance.  \u003c\/li\u003e\n\u003cli\u003eHandling and transport are enhanced by the plant’s robust structure and durable foliage, reducing losses and maintaining quality in-store.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is minimal and controlled, providing consistent foliage colour and patterning that supports strong brand consistency within trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"34cm Pot \/ 90cm","offer_id":57266196480326,"sku":"DRBUR34110-90cm-34cm-dfb-38","price":93.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/3D54D1BD1B11FCAFCE15268093A8B3C3F9AE1E8CA24E85A60588E048C4EA2939.jpg?v=1788557853","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-burley-90cm-34cm-pot-drbur34110","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}