{"product_id":"dracaena-fragrans-burley-90cm-24cm-pot","title":"Dracaena fragrans Burley 90cm 24cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Burley’ is a widely recognised cultivar valued for its attractive foliage and reliable performance in indoor settings. This cultivar features robust, arching leaves that display bright green hues accented by subtle buff or creamy yellow stripes, presenting a visually engaging appearance. Typically supplied at 90cm in a 24cm pot, Dracaena fragrans ‘Burley’ has a manageable growth habit, making it a popular choice within wholesale plant supply and trade houseplants for commercial interiors and retail environments. Its adaptability and resilience contribute to consistent quality and customer satisfaction across trade deliveries.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragrans ‘Burley’ exhibits a smooth, glossy texture with a distinctive variegation that creates an elegant visual contrast, enhancing its decorative appeal. Its upright, cane-like stems support a naturally compact and symmetrical growth habit, facilitating ease of placement and display in multiple retail or interior scenarios. This cultivar tolerates a broad spectrum of indoor light conditions, from bright indirect light to lower light levels, making it versatile for varied ambient environments. It demonstrates good resilience to variable watering routines, tolerating periods of drought better than many other houseplants. Maintenance demands are moderate, requiring occasional pruning and dusting, which supports straightforward handling in retail settings. Additionally, its stately form and attractive leaf pattern contribute effectively to merchandising and gifting opportunities within plant assortments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate Dracaena fragrans ‘Burley’ for its commercial reliability and the consistency it delivers across supply batches, making order forecasting and stock management straightforward. Although natural variation in leaf variegation may occur, it remains controlled and predictable, ensuring a uniform range that meets customer expectations. This cultivar’s versatility extends across retail outlets, commercial interiors, and gift ranges, providing flexibility for diverse sector applications. As part of the core trade houseplants collection, it maintains ongoing demand due to its classic appeal and adaptability in contemporary interior design.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis plant is well suited to retail benches dedicated to easy-care houseplants and indoor plant collections, where consumers seek durable and attractive varieties. In office settings, its tolerance of low to moderate light makes it ideal for desks, reception areas, and meeting rooms, enhancing workplace environments without demanding intensive care. Commercial interior displays benefit from the structured yet natural form of Dracaena fragrans ‘Burley’, which can complement décor while requiring minimal maintenance. Additionally, its presentation in gift-ready pots supports impulse sales during peak buying periods.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Burley’ demonstrates excellent shelf life under typical retail conditions, maintaining foliage condition over extended periods if watering and lighting are adequately managed. Its suitability for volume wholesale plant supply is confirmed by consistent growth characteristics, allowing efficient batch processing and transport. The durable leaves and stems resist common retail handling damage, facilitating smooth merchandising transitions and reduced wastage. Retailers benefit from a consistent plant presentation at point of sale, which enhances consumer confidence and supports effective product rotation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans ‘Burley’ requires moderate care, compatible with typical retail and commercial plant maintenance routines.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide light range, including low and filtered indoor light, making it highly adaptable across varied environments.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar exhibits good watering tolerance, maintaining resilience during irregular watering common in retail or office conditions.  \u003c\/li\u003e\n\u003cli\u003eIts compact, upright growth habit is advantageous for efficient merchandising and maximises display space usage.  \u003c\/li\u003e\n\u003cli\u003eThis plant is commercially suitable for retail environments, office interiors, and wholesale plant supply networks.  \u003c\/li\u003e\n\u003cli\u003eThe sturdy structure and leaf durability support ease of handling during transport and in-store display.  \u003c\/li\u003e\n\u003cli\u003eWhere leaf variegation varies naturally, this variation remains consistent and aesthetically balanced, ensuring product uniformity across batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"24cm Pot \/ 90cm","offer_id":56214754656582,"sku":null,"price":24.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x0EB95C019E635672982AF2B1465F218A80951751.jpg?v=1773855519","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-burley-90cm-24cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}