{"product_id":"dracaena-fragrans-burley-80cm-21cm-pot","title":"Dracaena fragrans Burley 80cm 21cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans ‘Burley’ is a robust and visually appealing cultivar within the Dracaena genus, well-regarded in the trade houseplant sector. It features broad, arching green leaves with a subtle, darker variegation, which contributes to its lush, tropical appearance. Typically supplied at around 80cm height in a 21cm pot, this cultivar is prized for its reliable growth and adaptability, making it a steadfast choice in wholesale plant supply for both commercial interiors and retail environments. Its consistent form and manageable size ensure straightforward integration into various plant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Dracaena fragrans ‘Burley’ is characterised by deep green, glossy leaves that impart a dense and attractive texture appealing to buyers. Its upright, cane-like stems support a compact, pyramidal growth habit that optimises display potential within confined spaces. This cultivar exhibits strong tolerance to a wide spectrum of indoor light levels, from bright indirect light to low-light locations, enhancing its versatility. It also shows commendable resilience to irregular watering, tolerating occasional drought better than many other common houseplants. The plant requires minimal maintenance, making it practical for retail operations with limited plant care resources. Additionally, its established stature and neat form contribute positively to merchandising, supporting effective presentation in a variety of garden centre and commercial displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers prioritise Dracaena fragrans ‘Burley’ for its dependable commercial performance and the uniformity exhibited across production batches, reducing stock variability. While natural variation in leaf variegation can occur, it remains controlled and consistent, supporting consumer expectations. Its versatility enables seamless deployment within multiple channels, including garden centres, supermarkets, and commercial interiors schemes. The cultivar’s enduring popularity within core trade houseplant ranges ensures ongoing relevance and continued market demand.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans ‘Burley’ is ideally positioned within houseplant benches, office lobbies, and interior plant displays due to its attractive foliage and manageable scale. Its ability to thrive in varied lighting conditions makes it particularly suitable for office settings where natural light may be limited. The compact, upright form contributes well to gift-ready ranges and mixed-species arrangements, adding a tropical accent without overwhelming space. These features allow the plant to perform consistently well in both high-traffic retail zones and quieter commercial interiors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis Dracaena cultivates a long shelf life and maintains durability under typical retail conditions, showing limited sensitivity to transport stress or handling. Its suitability for volume and repeat wholesale supply programmes supports consistent availability in trade houseplants portfolios. The plant’s robust stems and sturdy leaves aid in resilience during transit and merchandising. Presentation consistency is high, with uniform height and foliage density ensuring a reliable point-of-sale appearance across multiple batches.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDracaena fragrans ‘Burley’ requires a low to moderate care level, making it appropriate for retail outlets and commercial maintenance environments.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide spectrum of indoor light conditions, supporting placement from bright window spaces to shaded interiors.  \u003c\/li\u003e\n\u003cli\u003eWatering resilience is a key feature, tolerating dry spells better than many comparable indoor plants.  \u003c\/li\u003e\n\u003cli\u003eThe plant’s upright and compact growth habit facilitates efficient merchandising, maximising retail space utilisation.  \u003c\/li\u003e\n\u003cli\u003eIt is commercially suited for retail, interiors schemes, and wholesale plant supply due to its dependable performance and customer appeal.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar withstands handling and transportation stresses well, preserving attractive presentation in-store.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in variegation is moderate and closely managed to ensure consistency and meet trade expectations.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"21cm Pot \/ 80cm","offer_id":56214414262598,"sku":"P116575-80cm-21cm-dfb-38","price":19.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x8ADC8AB3F6E8CBB34688B1ABB5CDD06E07D36C5E.jpg?v=1773849888","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-burley-80cm-21cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}