{"product_id":"dracaena-fragrans-burley-70cm-19cm-pot","title":"Dracaena fragrans Burley 70cm 19cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Burley’ is a popular cultivar within the Dracaena genus, valued for its robust growth and attractive foliage. This tropical plant features broad, glossy leaves with variegated stripes of green and yellow, adding vibrant visual interest to interior spaces. Growing steadily to around 70cm in height when supplied in a 19cm pot, it fits well within standard trade houseplant ranges, making it a reliable choice for wholesale plant supply across various sectors. Its adaptability and ease of care contribute to consistent performance, which supports its strong presence in commercial interior planting schemes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Burley’ boasts striking variegated foliage that combines deep green with bright yellow margins, creating an appealing contrast that enhances any plant display. The leaves are smooth in texture and arch gracefully, forming a rounded, upright clump that contributes a structured yet relaxed silhouette to interiors. This cultivar tolerates a wide range of light conditions, from moderate indirect light to lower indoor environments, making it ideal for versatile placement. It demonstrates resilience to irregular watering, tolerating occasional dryness without severe impact, which aids in reducing maintenance demands. The plant requires minimal upkeep, with pruning mainly limited to removing older leaves, simplifying handling in busy retail environments. Additionally, its natural airiness and architectural form present well in merchandising displays, attracting consumer attention.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate Dracaena fragrans ‘Burley’ for its commercial reliability and minimised natural variation, ensuring uniformity across wholesale supply batches. This consistency helps retailers and interior plant contractors present a predictable product that meets customer expectations. Its adaptability allows it to function effectively in retail environments, commercial offices, and interior design projects, proving its versatility across multiple channels. Moreover, its sustained popularity within the trade houseplant market maintains steady demand, supporting repeat orders and long-term commercial viability.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Burley’ suits placement on houseplant benches due to its moderate size and attractive variegation, drawing customer interest while optimising space. It performs exceptionally well in office environments, where its tolerance for lower light and sparse watering aligns with typical workplace conditions. Interior displays in public or commercial areas benefit from its strong visual presence and low maintenance requirements. This cultivar is also popular within gift-ready plant ranges, offering an appealing and manageable option for consumers seeking decorative indoor greenery.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eWith a sturdy constitution and long shelf life, Dracaena fragrans ‘Burley’ maintains good visual appeal throughout retail display periods. It is well suited for volume wholesale plant supply due to consistent sizing and reliable growth characteristics. Handling and transport are simplified by its robust stem structure and moderately compact form, reducing damage risk during logistics operations. The plant consistently presents an attractive overall appearance at the point of sale, supporting confidence in its commercial performance and customer satisfaction.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans ‘Burley’ requires low to moderate care, making it suitable for both retail customers and commercial maintenance programs.  \u003c\/li\u003e\n\u003cli\u003eThe plant exhibits strong light tolerance, thriving in mixed indoor lighting environments from bright indirect light to shaded spaces.  \u003c\/li\u003e\n\u003cli\u003eIt demonstrates watering resilience, tolerating occasional under-watering without rapid deterioration, useful in diverse care conditions.  \u003c\/li\u003e\n\u003cli\u003eIts upright, clumped growth habit facilitates efficient merchandising and display, optimising space in retail and interior environments.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable for retail, office interiors, and wholesale plant supply markets, maintaining wide applicability.  \u003c\/li\u003e\n\u003cli\u003eRobust stems and foliage contribute to good handling durability during transport and in-store presentation, reducing losses.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is managed to ensure foliage variegation remains consistent, supporting uniformity within trade supply batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 70cm","offer_id":56499499401542,"sku":"P116575-70cm-19cm-dfb-38","price":16.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/B4CA113A352AA00F964010EC5C9785D2E57223322D16D650FC97117061D42818.jpg?v=1779314016","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-burley-70cm-19cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}