{"product_id":"dracaena-fragrans-burley-60cm-17cm-pot","title":"Dracaena fragrans Burley 60cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans Burley is a popular cultivar within the Dracaena genus, prized for its attractive foliage and ease of care. This cultivar is characterised by glossy, broad leaves with softly variegated green tones that add visual interest while maintaining a consistent and manageable growth habit. Typically reaching a height of around 60cm when supplied in a 17cm pot, it performs reliably across wholesale plant supply and trade houseplant ranges due to its hardiness and adaptability to indoor environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragrans Burley is notable for its vibrant green colour with subtle variations that catch light, providing a lush and polished appearance. It exhibits a robust, upright growth habit with a defined central stem, making it structurally appealing for both floor displays and shelf placement. This plant is highly tolerant of low to medium indoor light conditions, allowing it to thrive in diverse lighting environments commonly found in retail and commercial interiors. It shows good resilience to irregular watering, with a capacity to tolerate brief periods of drought, which is advantageous for businesses managing varied care routines. Maintenance is straightforward, requiring occasional pruning to remove older leaves and maintain shape, which simplifies handling in busy retail settings. Additionally, its clean, pest-resistant foliage supports merchandising and enhances customer appeal over extended periods.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers select Dracaena fragrans Burley due to its consistent and dependable performance across supply batches, reducing issues related to quality variation. While there is natural variation in leaf variegation intensity, this remains controlled and predictable, ensuring uniformity for display purposes. It is a versatile plant suited to multiple channels, including garden centres, commercial interiors, and general retail markets. Moreover, the cultivar enjoys enduring demand within core trade houseplants, cementing its status as a staple offering in wholesale plant supply that meets long-term industry requirements.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis cultivar is well suited to a range of retail and commercial placements such as indoor office settings, reception areas, and houseplant benches. Its tolerance for lower light makes it particularly successful in offices where natural light may be limited, while its attractive foliage and modest size cater well to gift-ready displays. Retailers often position Dracaena fragrans Burley near customer walkways or point-of-sale areas to maximise visual impact through its lush greenery. In commercial interiors, its architectural shape and easy-care nature contribute to a pleasant, low-maintenance environment for staff and visitors alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThe shelf life of Dracaena fragrans Burley is favourable, with durability that supports extended periods on retail benches without significant decline in appearance. It is well suited to volume or repeat wholesale supply due to its predictable growth rate and consistent availability. Handling and transport requirements are straightforward, as the plants maintain structural integrity and resist common transit-related stress. At point of sale, this cultivar maintains a uniform and attractive presentation, bolstered by its clean foliage and manageable size, which aids effective merchandising in garden centres and retail outlets.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans Burley requires a moderate care level that suits both retail environments and commercial maintenance teams responsible for plant upkeep.\u003c\/li\u003e\n\u003cli\u003eIts light tolerance extends from low to medium indoor lighting, accommodating a variety of typical interiors and retail floor conditions.\u003c\/li\u003e\n\u003cli\u003eThe plant demonstrates considerable resilience in watering tolerance, coping well with occasional lapses in watering regimes without damage.\u003c\/li\u003e\n\u003cli\u003eFeaturing an upright growth habit, it is efficient to merchandize and display on benches, in pots, or within larger interior planting schemes.\u003c\/li\u003e\n\u003cli\u003eDracaena fragrans Burley offers strong commercial suitability across retail, interiors, and wholesale plant supply channels due to its reliability and appeal.\u003c\/li\u003e\n\u003cli\u003eHandling and transport are facilitated by its sturdy structure and pest-resistant foliage, supporting clean presentation through the supply chain.\u003c\/li\u003e\n\u003cli\u003eNatural variation is present in leaf variegation patterns but remains controlled, ensuring consistent appearance to meet trade and customer expectations.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 60cm","offer_id":56655274017094,"sku":"DRBUR17070-60cm-17cm-dfb-38","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x806D4890DC1BE53630175AEF30DCD2F39BFD09D9.jpg?v=1779817725","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-burley-60cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}