{"product_id":"dracaena-fragrans-burley-60cm-17cm-pot-drbur17070","title":"Dracaena fragrans Burley 60cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Burley’ is a popular cultivar within the Dracaena genus, well known for its lush, variegated foliage and upright growth habit. This species features broad, glossy leaves with distinct yellow and green variegation, providing an attractive architectural presence in interior plant collections. Typically supplied at around 60cm in height with a 17cm pot, Dracaena fragrans ‘Burley’ offers reliable performance and aesthetic consistency, making it a staple within wholesale plant supply and trade houseplant selections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragrans ‘Burley’ displays a striking combination of dark green and creamy yellow variegation, with a smooth, leathery texture that adds tactile interest. Its growth habit is upright and clumping, producing multiple sturdy stems that contribute to a full, bushy appearance. This cultivar tolerates a wide range of indoor light conditions, thriving in both moderate indirect light and lower light environments typical of commercial interiors. It is resilient to uneven watering routines, exhibiting a good capacity to endure brief periods of both drought and overwatering. Maintenance requirements are minimal, with infrequent pruning needed, making it an easy plant to handle within retail settings. Additionally, its visually consistent variegation and compact form support effective merchandising and display strategies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers consistently select Dracaena fragrans ‘Burley’ for its dependable growth characteristics and uniform appearance across supply batches, which reduces variability and customer dissatisfaction. Although natural variation in leaf patterning occurs, it remains controlled and predictable, supporting confident purchasing decisions. This cultivar’s adaptability allows it to perform well in retail garden centres, commercial interiors, and as part of wholesale plant supply ranges. Its long-standing popularity within core trade houseplants ensures ongoing demand and relevancy, making it a reliable addition to any portfolio.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Burley’ is well suited for retail display benches, interior office plant installations, commercial lobby areas, and gift-ready collections. Its tolerant nature and decorative foliage make it an excellent choice for spaces with variable light and maintenance regimes. The plant’s vertical structure is ideal for filling mid-height spaces on shelves or desks without overwhelming the area. Furthermore, its elegant variegated leaves complement a wide range of interior design styles, enhancing both domestic and professional environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eShelf life for Dracaena fragrans ‘Burley’ under typical retail conditions is favourable, with plants remaining visually appealing for several weeks when cared for adequately. It is suitable for volume or repeat wholesale plant supply due to its sturdy stems, consistent variegation, and ease of acclimatisation in transit. Handling during transport is straightforward as the plant’s compact root ball and pot size reduce damage risk. Presentation at point of sale remains uniform, aiding in consumer confidence and supporting effective merchandising within trade houseplants portfolios.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans ‘Burley’ requires low to moderate care, making it ideal for both retail customers and commercial maintenance teams.  \u003c\/li\u003e\n\u003cli\u003eThe plant tolerates a range of indoor lighting conditions, from moderate indirect light to lower light, ensuring adaptability across different interior spaces.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar shows resilience to varied watering routines, supporting its use in environments where care schedules may fluctuate.  \u003c\/li\u003e\n\u003cli\u003eIts upright, clumping growth habit maximises shelf and display space, enhancing merchandising efficiency within wholesale plant supply.  \u003c\/li\u003e\n\u003cli\u003eCommercially, it suits retail garden centres, interior design schemes, and commercial environments, providing versatile deployment opportunities.  \u003c\/li\u003e\n\u003cli\u003eThe compact, durable form of this plant reduces transport damage and maintains high-quality presentation during shelf life.  \u003c\/li\u003e\n\u003cli\u003eWhile natural variation in leaf variegation exists, it remains controlled and consistent across production batches, aiding trade reliability.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 60cm","offer_id":57218604859718,"sku":"DRBUR17070-60cm-17cm-dfb-38","price":13.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/FDE2A37D30D1CA72B8591C314B351BF2321B7452782F093C48297A35A5EC9762_d86ce723-15ca-4dc6-8c59-2b74e83f3f6a.jpg?v=1787982960","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-burley-60cm-17cm-pot-drbur17070","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}